How to Boost Sales with Landing Pages (Wait, What Is a Landing Page?)

Ever heard of a landing page, but unsure of its definition?

Never fear, it’s a pretty simple concept with a huge potential to enhance your marketing campaigns, particularly PPC and email. So whether you’re a landing page pro or completely new to the game, watch today’s episode to learn how to use landing pages to boost conversions, and more importantly, your bottom line.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

4 Responses to “How to Boost Sales with Landing Pages (Wait, What Is a Landing Page?)”

  1. Susan Jones

    Matt – I create Category pages all the time, I create new category pages often and know how to utilize the “Easy Editor” for adding HTML to the description. Is it any different for a “Landing Page”? If so, what specifically needs to be included to make it a landing page?
    And, would the landing page show up as a page within my website or just be a “go between” for customers accessing us through an ad?

    • Matt

      Hi Susan,

      Sounds like you’re already ahead of the game! There really is no difference for a landing page – just think of a landing page as any page on your site that customers land on, usually from a specific ad or marketing campaign. A landing page can even be your homepage in some cases, so don’t get hung up on the jargon. Essentially, you’ll just want to create a new page on your site that has the information you want for a specific campaign, being sure to use the URL from that new page in conjunction with whatever marketing campaign you’re running.

      Let me know if that makes sense – best of luck!


  2. Donna A. Menner

    OK – now I know more about what a landing page is and videos talk about their design and purpose – these were interesting. BUT, how do we create landing pages? Is there someplace in admin that allows us to create a landing page? I can’t find anything in knowledge base.

    • Matt

      Hi Donna,

      To create a landing page within the Volusion software, you can create a new article or category page (usually a new category) and place the HTML in the category description. If you have more questions about this, please feel free to contact our support team so they can show you where to find this. Please note that you’ll need to have the HTML for your landing page ready to go, whether you create it yourself or have a third party designer make it for you. We offer landing page design here at Volusion – to learn more, visit:



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