Volusion Offers Merchants a Peek at 2007’s Biggest Online Shopping Day

Please note: Our 2009 prediction can be found HERE

AUSTIN, TX (PR Web) October 8, 2007– After analysis of previous years’ holiday sales figures, Volusion Inc., a leading provider of eCommerce solutions, predicts that the biggest shopping day of the year will break the typical patter seen in most years this decade.

From 2000 to 2005, the biggest online spending day of the year fell on a Monday. Shoppers tend to spend time browsing in stores on the weekends and then buy gifts online when they return to work, where they usually have the fastest internet connections. This pattern held true in 2006 as well when on Monday, December 11th, consumers spent $556 million online. This was the biggest online shopping day in history. That was of course until Wednesday, December 13th, when consumers spent a whopping $667 million.

The biggest online spending day will be Wednesday, December 12th, 2007. The Monday halfway between Thanksgiving and Christmas has been biggest spending day of the year every year this decade with the sole exception of 2006. Like 2006, this Monday falls on a very early date in 2007–December 10th, to be exact. Merchants will be pushing their free and discounted shipping promotions that won’t end until the 17th or 18th, and consumers will respond to these later promotions by waiting to purchase on Tuesday and Wednesday instead of Monday. This was the case last year and will continue to be the case this year.

With more people online than ever, ecommerce retail sales will certainly break records this holiday season. Expect sales to exceed $750 million on December 12th, 2007.

Here’s a brief addendum to this article. Michelle Megna of ecommerce-guide wrote a very thorough and well-thought out article on getting prepared for the holidays. Take a look at this article about getting ready for this busy season.

Happy Selling!


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