Holiday Preparation Tips for Online Business Owners, from Online Business Owners

Believe it or not, the holidays are right around the corner. With this season expected to be the most lucrative in ecommerce history, it’s extra important to start prepping your site now. For some help, take a look at these tips from the trenches.


Last week, eMarketer reported that online sales are projected to $54.5 billion in the 2012 holiday season, a whopping increase of 16.8%. With this much money up for grabs, every second counts as we lead up to the busiest time of year for ecommerce sites.

And while the weather may not be so frightful in September, these tips for prepping your business from our Facebook fans are rather delightful:

Stocking up on shipping supplies, and will be hiring extra employees to help make sure all orders go out on time. –Ari,

Making sure all items are up to date with descriptions and great images. Creating promotions and eal of the days ready to launch when the shopping season starts. –Kevin,

Stocking up on supplies and shipping boxes for increased production. Will start promoting sales/promotions on Facebook page soon. -Donna,

Working on my marketing plan now, plus searching for new products that dog lovers will drool over. –Tanya,

Hired new interns and training them on how to make the jewelry designs NOW. –Shannon,

Getting our shipping system streamlined and cleaning up the website. –Janet,

Getting extra stock in and figuring out what promotions to offer. –Kathy,

Putting together gift sets with one of a kind basket/box type containers to fit a gentleman’s office or man cave. –Johnny,

Getting extra stock in and trying to figure out how and where we are going to store it. –Shaun,

Updating site SEO and offering free shipping! –Jason,

Getting new stock in and putting old stock on sale. Writing up SEO and putting pictures on Pinterest and Facebook. –Lisa,

Preparing promotions, cleaning up website – we just finished updating our navigation to make it more streamlined. Working on holiday gift guide and graphics. We are also having a sale to clean out older inventory. –Matt,

Updating and cleaning up my website, deciding on promotions. –Tiffany,

Putting together some holiday gift idea newsletters with crafts and recipes as well for my customers. Going over all content to be sure it’s relevant and timely for the holidays. –Julie,

Revisiting our AdWords and Bing Ads campaigns to make sure we’re not wasting money and are optimized for Christmas. –David,

In addition to enabling Volusion Mcommerce, updating our site (images, flexible width, etc.) to provide optimal viewing for all devices, be it desktop, iPhone, iPad, etc. –Beth,

Starting new discounted offers for the holiday season. –Imran,

Putting the gloss on the 2012 Holiday Collection (custom photo cards) and structuring tiered pricing to encourage early bird shopping! –Carrie,


Thanks to everyone for contributing these great tips – if you have additional ideas to share for your fellow online business owners, leave a comment in the box below!

2 Responses to “Holiday Preparation Tips for Online Business Owners, from Online Business Owners”

  1. Sam Werkmeister

    Countless studies show that having professional photos of your products increases conversion rates. A search on google for “Product Photo” will show you a variety of studios to choose from if you want upgrade your images.

  2. Mary Ann

    If you haven’t done so yet, add Volusion live chat to your site. Customers like having someone to “talk” to if they have any questions or special needs. Live chat adds a “face” to your business. If you’re available to them that can make all the difference between them buying, or them moving on to someone else’s site!


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