For the Love of Shoes! Volusion Visits Stella Says Go

We keep the WOW experiences coming! Check out this recap of our visit with Austin-based Stella Says Go to show our appreciation and learn more about their online business.

Fellow Volusioneer, Anjuli and Natalie Rickards, co-owner of Stella Says Go, pose for quick pic with her new Volusion gear.

Located in the heart of downtown Austin, Stella Says Go is a fresh and fashionable stop for all of your shoe and accessory needs. Their store boasts wedges, sandals, boots and oodles of eye-catching jewelry.  Stella’s main focus is stylish, comfortable fashion for their customers. The growing business has been featured in both Austin Monthly and Austin Woman magazines, as well as in Crave Austin, a guide to women-owned businesses in Austin.

In an ongoing effort to deliver WOW experiences to our customers, this month, we chose Stella Says Go as our rocking Austin vendor. We showed up the new Volusion Van with tons of fun SWAG and cookies. After a quick tour of their store, we sat down with co-owner Natalie Rickards to learn more about her business and experience with us.

Stella Says Go has great shoes and an eclectic store.

Owners Amy Filbin and Natalie Rickards started Stella Says Go over 2 years ago after bonding over their love of shoes and desire for stylish, comfortable and affordable shoes in Austin.  Now, the duo manages their store and website, with Natatlie focusing on the physical shop and Amy dedicated to their ecommerce site, of which they launched last year. Natalie cites the Volusion import tool as a helpful feature that saves time when adding hundreds of unique products. Their site also offers a unique “Stella Comfort Rating” on each shoe, which provides the amount of time you can expect to comfortably wear them.  This distinctive feature is treasured by many shoppers, and it’s a perfect way to create an online experience that mimics trying on the shoes in person!

Volusion expert, Molly, shows Natalie a few tricks for her online store.

Even more, Natalie is a skilled photographer who understands the importance of high quality product photos and alternate product images. When it comes to shopping online, customers rely on photos to tell them the majority of information about a product. For some inspiration, check out their use of high quality photography, and alternate images on this Stella Says Go sandal.

Whether you’re an Austin resident or just visiting town, Stella Says Go is a great place to find incredible fashions and get a feel for the local business community. For those who live outside of the ATX, you can still join the fun! Stella Says Go’s online store lists all of their latest styles.


Here’s how to reach them:

Online Store:



In person: 500 North Lamar Blvd. Ste 170 Austin, TX


Happy Selling!

Anjuli Desai, Marketing Associate, Volusion


Anjuli Desai is a Marketing Specialist at Volusion, where she manages the Volusion webinar program and writes content for the blog and website. In her free time, Anjuli enjoys exploring her creativity through design and photography, reading and making friends with every dog she meets.

One Response to “For the Love of Shoes! Volusion Visits Stella Says Go”

  1. Jameaquez M. Latimer

    We’ll congrats to them both. Good luck to both of them.


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