As mentioned in a previous article, choosing the right keywords is perhaps the most important factor in search engine marketing and is essential to its success.
There are several things to consider when generating your keyword list, including your own website. If visitors are searching within your site using certain search terms, it may be likely that these same search terms are also being used in major search engines. Review your site’s search logs to understand what kind of information and products are being sought after, and then use that information to generate effective keywords.
This information will also come in handy when evaluating the efficiency of your site. In order to help with the overall success of your search engine marketing efforts, your site should help consumers locate products quickly and should be easy to navigate. If you notice that several people are searching for the same information or product on your site, it may be that the information or product being sought after is much too difficult to find. Make it easy for your customers to find exactly what they are looking for. Simplify the process, rather than forcing the visitor to take the extra step to enter information into the search field.
Using your site’s search logs seems like such a simple idea, yet this extremely effective idea is one that is often overlooked.
-Stacie Leonard, Ecommerce Marketing/Copywriting
For Volusion Customers:
To find your site’s search result information, simply go to your Admin Area, click on Reports and then click Search Terms. The report will include each and every phrase entered into the search field of your Volusion site.