Brands are flocking to social media outlets, particularly Facebook and Twitter to engage with customers and build community. But which type of social user is better? Continue reading to learn the differences, similarities and what it all means.
We ran a quick poll on our Facebook page yesterday, asking a very simple question: “If you could choose between more Facebook fans or more Twitter followers, which would you pick?” The original expectation was that there would be a decent split with a slight preference toward one or the other. Surprisingly enough, the vote was unanimous – given the choice, these online business owners would resoundingly prefer to have more Facebook fans than Twitter followers.
Here are a few comments from the discussion:
- “Facebook, hands down. More interactive medium and, for my company, much more lucrative by all measures.” -Mark
- “Facebook, better valuation.” -Joshua
- “Facebook seems more like a community” -Colleen
- “FB fosters relationships, Twitter is more fad-ish and trendy, hence short lived.” -Mario
After getting these interesting results, I ran an investigation to better outline the profile and define a typical Twitter follower and Facebook fan. Take a look at the findings:
Despite these differences, there are some important similarities between your Facebook fans and Twitter followers, particularly in how they interact with your business on the social web:
- The #1 reason both user types follow brands is to receive exclusive deals
- Fans and followers also want to see pertinent company information and relevant content
- People following brands socially are more likely to purchase items from these brands, more often
So what does this mean for your social media strategy? It’s simple: cater your channels to your user profiles.
Since Twitter followers are much more vocal about brands and recommendations, this channel provides a prime opportunity to monitor your brand and to step into conversations about your business. With your Facebook page, try various tactics that help build community, like giving sneak peeks of products and soliciting feedback.
Whichever channel you prefer, both are effective ways to reach out to customers and become a part of their daily lives.
Thanks to everyone who participated in our poll.
-Matt Winn, Online Communications Specialist, Volusion
Statistics came from the following resources:
New Report: Twitter Usage Trends & Demographics
Facebook Demographics and Statistics Report 2010
Twitter Usage in America: 2010
Facebook Users Like Brands for Discounts, Social Badging