Got a social media conundrum on your hands? Just ask Emily, our resident social media expert. Today we’ll be talking about scheduling posts and how to differentiate your personal social media from your professional.
Social media is an important aspect of your online store’s marketing plan, but it can definitely be overwhelming at times. When you’re stuck on a social problem you just can’t solve, ask me, Emily! I’m Volusion’s social media pro and I’m here to help with any questions you may have, no matter how big or how small.
Here are our latest questions:
1. I’d like to post on my business’ social media on the weekends, but I’m so busy with my family and social life that I hardly have time. I hear people talking about scheduling their Facebook and Twitter posts but I have no idea how… help??
I hear you, it can be hard to fit it all in. Luckily, scheduling posts on Facebook and Twitter is easy as pie.
For Facebook, all you need to do is type in your status update as you usually would, then click the clock icon in the bottom left of the status box and schedule your date and time. For more information, you can check out their help page here.
If you’d like to schedule some tweets in advance, I’d recommend using Tweetdeck – it’s my Twitter client of choice, and is free to all Twitter users. Once you’ve signed up, you can schedule a post easily. Just type in your tweet then click the “Schedule Tweet” button below the box.
That should open up a little calendar interface, and you can select your day and time from there. Just click the bright blue “Tweet on [DATE]” button above the calendar once you’ve selected your preferred posting time.
Now that we all know how to schedule posts in advance, it’s time for a few words of warning:
- Don’t go hog wild with the scheduled posts just because you can. I can see how it might be tempting to schedule a post about your latest handbag sale on the hour, every hour, but think about how it would feel to your followers. Spammy. Don’t do it. With great power comes great responsibility – not to overpost and clog up peoples’ feeds.
- This isn’t a free pass to stop checking social media in real time. After all, social media is all about being social. If you’re just scheduling posts without taking time out of your day to check out what’s currently trending, you might miss out on some big opportunities to promote your business. It’s important to stay relevant on social, and you can’t do that without keeping up with the latest news.
- Be logical about what you’re scheduling. If you’re scheduling social posts about the launch of a huge new promotion, you’ll probably want to be around to answer any questions or comments your followers may have. In that case, it’s best to wait to post the announcement live so their responses don’t fall on deaf ears.
2. I recently opened my own store on Volusion and it’s going really well. One thing I need to work on is social media. I started a Facebook business page, but I still need to make a Twitter account. Can I just use my personal Twitter handle to promote my online store? Do I need two separate handles?
Congratulations on opening your online store! As far as your Twitter is concerned, that’s a very interesting question. I’d say it depends on two big factors:
- How personal is your personal Twitter? If the bulk of your Twitter activity consists of sharing generally interesting links and positively responding to Tweets from friends, you could possibly consider using this handle to promote your online business as well. On the other hand, if you’re divulging intimate details about your romantic situation, espousing polarizing political opinions or ranting and raving about life in general, it’s probably not the best idea. You don’t want to alienate potential customers with uninformative or unprofessional tweets that would only be interesting to you and your friends.
- What exactly are you selling? If I were crafting a lifestyle brand and designing a line of purses and accessories called “Emily Teachout Handbags,” then it wouldn’t be out of line to use @emilyteachout as both a company/brand and personal Twitter account (as long as I were following the rules above – keeping any non-business tweets interesting, relevant, and inoffensive). On the other hand, if I were running a business called “Awesome Austin Pest Control” it would make no sense to use @emilyteachout as my official business handle – try something like @AwesomeATXPest, which your customers would recognize.
Basically, if you’re selling yourself as part of your brand, then you’re good to go – but if your business has nothing to do with who you are, it’s best to maintain two distinct Twitter identities. When in doubt, keep ’em separated. It might take a little extra effort to keep up with that extra Twitter account, but it will be worth it for your brand.
That’s it for this round of social media advice! Remember, I’m here to help, so don’t hesitate to drop a comment below if you have a problem you need to solve.