Another Reason to do your Homework: Extensive Research Propels CuddleWorks to Success with Launch of Volusion Store


CuddleWorks founder Jim Richardson did his homework before selecting Volusion as the e-commerce platform that provided the best fit for his business. Emphasizing great prices and excellent customer service, CuddleWorks specializes in high quality, plush and stuffed animals ranging from teddy bears of all sizes to farm and jungle animals. “For just over three months, we researched several e-commerce packages, ranging from “A” to Zen-Cart. Many had a good feature here, or useful process there, but none met the strict requirements we had for price and flexibility, until we found Volusion,” says Richardson.

The CuddleWorks online store at has relied on the Volusion platform since it went live in December of 2007 with what Richardson describes as “instant success,” breaking $10,000 in sales within 10 weeks of launch. Richardson credits the Volusion support team for the seamless and quick launch of his online store, which enabled him to immediately capitalize on the holiday shopping season. “The transition between free template and fully functional e-commerce solution was quite seamless, and saved us some startup capital at the right time,” says Richardson, adding “truth be told, the free tech support over the phone, via email, and surprisingly enough, over live chat, were essential to our store going live so quickly.”

Free support and a combination of robust features led Richardson to choose Volusion as the right ecommerce solution for the CuddleWorks online store. Features such as real-time inventory control, coupon ad functionality and campaign tracking have proven invaluable to CuddleWorks’ business operations. Richardson is also pleased with Volusion’s advanced import and export features, which allow for integration with QuickBooks and feed submission to online shopping portals.

Having spent two months ensuring that CuddleWorks has detailed and vibrant product photos to represent its high quality stuffed animals, Richardson is particularly enthusiastic about Volusion’s vZoom feature, which displays a real-time, up close view of any part of a product when you roll over the product photo. The vZoom feature gives CuddleWorks shoppers an up close view of the company’s stuffed animals, emphasizing their quality craftsmanship and making for a rich shopping experience. “With the new vZoom feature – only offered by Volusion – and the quality of our photographs, we have positioned ourselves for even greater success,” Richardson says.

Richardson’s short and sweet advice to other online store owners stems from the months of extensive research he did before choosing Volusion to host his online store: “do it right the first time.”

-Pam Westbrook, Ecommerce Marketing/Copywriting

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