The Business Blogging Checklist

Business Blogging
Business blogging can be a daunting task. First-timers can get scared off and end up missing out on a great business opportunity. How should you even get started? What should you blog about? How much time will you need? What if it isn’t good? Will anyone really follow it? Even if you are currently blogging for your business you may be asking yourself some of these questions. What you need to ensure that your business blogging efforts will pay off (and your sanity will not be compromised in the process) is a blogging check-list to adhere to. The following five point check-list can get you going and help keep you going:

  1. Listen
    Find out what your audience wants and give it to them- it’s that easy. If you take the time to understand your audience and put them before your own agenda they will appreciate your efforts and reward you for making them feel like real people instead of numbers. Use the customers you already have by talking with them or having them complete surveys (often right after they have made a purchase or right after they have received the product is the best time). Do focus groups and market research if you have the time and money. The more in your audience’s heads you can get the better the return will be on your blogging.
  2. Enrich
    You don’t have to have a flashy business blog or world-class writing to have a good blog that people will follow. As long as you are committed to providing factual, relevant information and advice your blog will be a success.
  3. Maintain
    You don’t need to blog everyday- in fact, you probably shouldn’t. Set aside a set amount of time each week to research and blog. Don’t let it consume you, but don’t forget about it either.
    Submitting to industry related blog feeds will help you think of what you will want to blog about and keep you at the forefront of your industry’s news. Tools like iGoogle will house all of your feeds in one place for easy browsing. This is a good way to collect information/stories/press releases/etc. quickly without actually doing any work. Anyone in a time crunch can appreciate this writer’s block cure!
  4. Sustain
    Use your blog to sustain your blog and your business. Try to get your blog readers to sign-up for your live feed and emails. By letting them give you their information, you are collecting the most accurate contact information for your current customers and potential customers for free. We don’t need to tell you how important this information is to your business!
  5. Conquer
    Once your blog is active get out there and promote it. Integrate your blog into your marketing strategy and overall business plan. Get creative too; add it to business cards, promote it at trade shows, include it on packing slips- whatever makes sense for your business. Like the new hip bar down the street, make sure your blog is the place for consumers to be!

Helpful Links:
Free Blog Software
Easy to Use Publishing Software

Further Reading:
Learn How to Use Your Personal Business Expertise
The Benefits of Social Media

-Kate Pierce eCommerce Specialist

4 Responses to “The Business Blogging Checklist”

  1. Joanna

    Your third point is particularly relevant. Good loves fresh content. Many bloggers forget that by continually adding and maintaining content google will crawl there website more frequently. It’s good the site owner, search rankings and users!

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  2. James

    I think far too often that Bloggers missed your first point entirely. They completely forgot about what there audience wants to read about and end up missing the mark.

    Great article by the way.

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  3. Olin Hyde

    “Brevity is the soul of wit.”

    Your checklist is the most succinct of all the #1 SERP results.

    Many thanks. Very useful. It’s great to know about your company and expertise in eCommerce.

    Hope to do business with you someday.

  4. Michelle Greer

    Don’t forget–blogging is a communal activity. Bloggers tend to leave useful comments on other people’s blogs in order to both contribute value and help promote their ideas.

    Also, if you don’t link to other people’s blogs, they tend not to link to yours, which is 1.) bad karma if you are getting your material from them and 2.) not good for SEO. I learned that sort of late at Volusion, but it’s totally true. A blogroll is very useful for this as well.

    Blogging is great for store owners because the biggest barrier to a sale often is trust. A blog can humanize a company and show their expertise.

    Just my two cents. Hoping I see more blogs from store owners. 😉


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