The 7 Best Color Resources for Your Online Store

Color is a powerful, emotional and hugely important part of any design. But finding the right colors for your store isn’t always easy. Check out this post for the seven color resources that can help.


Are you looking to update your current store’s colors and branding? Having difficulty deciding which colors to use? The following are great resources for discovering color palettes and creating your own color schemes.



A color palette is the range or set of colors used throughout a design. Let these helpful resources assist you on your quest to find the perfect set of colors for your next design.

  • Smashing Magazine provides an excellent guide for choosing the right colors with their article The Meaning of Color.
  • Adobe Kuler is an invaluable asset for finding new and appealing color palettes to use on your next project.
  • My personal preference when looking for a color pallet, ColourLovers, offers thousands of palettes to search and filter through to find just the right choice.
  • The New Defaults is a neat guideline for the new default colors you should be using your next web project.



Already have a certain color or colors that are conducive to your brand? Use the following interactive websites to find complementary colors to build out your ideal color scheme.


These are some of my favorite color resources, but I know there’s more out there. If you have any other color resources you use, let us know in the comments below!


Happy selling!
-Joey Bacon, Volusion

7 Responses to “The 7 Best Color Resources for Your Online Store”

  1. Willie Lewis

    I’m looking for the perfect color to start my online store and brand. I was looking for a back ground that’s not to flashy but would make my site and brand stand out could you help.

    • Anjuli Desai

      Hi Willie! It’s generally best to keep the background of your site light so users can focus on your products and content easily. If you do go with a color make sure it matches your company’s color(s) to keep a consistent feel with your established branding and marketing materials. Keep in mind, in order to make your site stand out from your competitors, you will have to make sure your entire site design is up to date and designed with best practices in mind. Reaching out to our professional designers for a custom design might be the best bet for you!

  2. My Website

    Important information. Lucky us I uncovered your blog accidentally, using this program . dismayed the reason this collision did not happened before hand! I book marked this.

  3. Yaira

    I love they thousands of combination palettes.

  4. Alex

    Wow, Adobe Kuler is a pretty amazing program. Thanks for sharing that with me.

    • Matt Winn

      We think it’s pretty amazing, too! Glad you liked it and thanks for reading the post.


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