Thinking about setting up your Google + page for your online business? We’re here to help! Here are five quick and easy steps to get your Google+ business page optimized and ready for socializing.
1. Add a Google+ badge to your website
Not only will this drive traffic to your Google + page, but it’ll also help Google determine the legitimacy of your brand. Be sure to add your website under the contact information section of your Google + page. By linking both sites, you’ll increase your chances of becoming eligible for Google + Direct Connect, a feature that helps people navigate to your Google + page when using the Google search engine.
2. Add photos
Photos are a big deal in the Google+ world. By sharing photos on your G+ business page, you’re more likely to stay at the top of streaming content in your circles. Google+ gives weight to visuals much more heavily than other social sites, so keep that in mind when sharing content. Whether it’s a product, culture or event snapshot, people like to see what you’re up to. Your subscribers don’t like to think too hard, so don’t make them; just show them with colorful graphics and visually stunning photos!
3. Set up your circles
With circles, you can share tailored content with specific groups. Here’s an example of a few circles that you might consider using for your business page:
- Thought Leaders
Circles are a great way to share content with the right people. You even have the option to customize your profile so that specific circles only see certain information about you. Additionally, you’ll want to encourage people to “+1” your content, so that your brand will be seen, thus creating an opportunity for more people to add you to their circles.
4. Add recommended links
Link your Facebook, Twitter, LinkedIn, Blog or any other important parts of your website to your Google+ page. This is located in the “About” section of your profile and is a great way to drive traffic to other important sites associated with your online business.
5. Start sharing
Tell your customers and friends about your new page and encourage people to add you to a circle. Create a dialogue with subscribers that includes content rich information, but keep it fun. Join the conversation as well, by discussing topics that industry thought leaders present about the tricks of your trade.
Once you complete the above mentioned steps, you’ll find that Google Plus is a great tool to help promote your online business. While you’re at it, be sure to add Volusion to your circles so we can continue to provide you with even more tips to help make you successful.
-Lauren Hill, Volusion