5 Tips to Get Started with Your Google+ Page

With a whole suite of new features and capabilities, Google+ is becoming an increasingly valuable social media platform. Check out this post to lean how to get started with your very own G+ business page.

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Thinking about setting up your Google + page for your online business? We’re here to help! Here are five quick and easy steps to get your Google+ business page optimized and ready for socializing.

 

1. Add a Google+ badge to your website

Not only will this drive traffic to your Google + page, but it’ll also help Google determine the legitimacy of your brand. Be sure to add your website under the contact information section of your Google + page. By linking both sites, you’ll increase your chances of becoming eligible for Google + Direct Connect, a feature that helps people navigate to your Google + page when using the Google search engine.

 

2. Add photos

Photos are a big deal in the Google+ world. By sharing photos on your G+ business page, you’re more likely to stay at the top of streaming content in your circles. Google+ gives weight to visuals much more heavily than other social sites, so keep that in mind when sharing content. Whether it’s a product, culture or event snapshot, people like to see what you’re up to. Your subscribers don’t like to think too hard, so don’t make them; just show them with colorful graphics and visually stunning photos!

 

3. Set up your circles

With circles, you can share tailored content with specific groups. Here’s an example of a few circles that you might consider using for your business page:

  • Thought Leaders
  • Employees
  • Customers
  • Partners
  • Friends

Circles are a great way to share content with the right people. You even have the option to customize your profile so that specific circles only see certain information about you. Additionally, you’ll want to encourage people to “+1” your content, so that your brand will be seen, thus creating an opportunity for more people to add you to their circles.

 

4. Add recommended links

Link your Facebook, Twitter, LinkedIn, Blog or any other important parts of your website to your Google+ page. This is located in the “About” section of your profile and is a great way to drive traffic to other important sites associated with your online business.

 

5. Start sharing

Tell your customers and friends about your new page and encourage people to add you to a circle. Create a dialogue with subscribers that includes content rich information, but keep it fun. Join the conversation as well, by discussing topics that industry thought leaders present about the tricks of your trade.

Once you complete the above mentioned steps, you’ll find that Google Plus is a great tool to help promote your online business. While you’re at it, be sure to add Volusion to your circles so we can continue to provide you with even more tips to help make you successful.

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Happy selling!
-Lauren Hill, Volusion

About 

Lauren Hill is Volusion’s Senior Video Production Specialist and a regular contributor to The Ecommerce Insights. Always eager to learn and grow, Lauren’s background includes positions in film, social media and marketing. Though video production is her primary focus, she also really likes assorted jellybeans and animal-shaped balloon hats. Lauren is a graduate of The University of North Texas and holds a BA in Journalism and Public Relations.

4 Responses to “5 Tips to Get Started with Your Google+ Page”

  1. DogGestive Daily

    Andrew,
    While this page doesn’t have a +1 button, if you Add Volusion to your Circles, you’ll see they have a link to this post, and you can +1 that. You are right though, they should add the +1 feature to the little “Share-This Widget” on the site of their pages.

    -Andy C
    http://www.doggestive.com

    Reply
    • Matt

      Hi Andy,

      Thanks for the suggestion! Definitely a good idea for us to add the +1 button.

      Reply
  2. Gregory B

    This is huge!!!!! I’ve been looking for some help with google+ for some time now. It’s still relatively new and I don’t have much experience with it yet. Thai was so helpful. Thank you for a great article!

    Reply
  3. Andrew Bauer

    I like your ideas and was about to +1 it to have it come up in my Google+ account, however, you don’t seem to have one for your blogs.

    You do seem to have a linking bar at the bottom of the page – which falls behind your footer content on Chrome – but none for G+

    Reply

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