While you can’t sell products from your About Us page, that doesn’t mean that it doesn’t deserve some extra love and attention. Why? It’s simple: the information on this page can help push customers much closer to a sale without even seeing what you have to offer.
As a whole, your About Us page should endear customers to you and your business while establishing trust. For example, if you got the inspiration to create your ecommerce site from your kids, customers want to hear about that. The idea here is to make yourself relatable and trustworthy.
For more tips on making your About Us page a better sales tool, watch today’s episode.
Have questions? Leave me a comment below and I’ll get back to you!
-Matt Winn, Volusion