5 Tips to Create the Perfect “About Us” Page

While you can’t sell products from your About Us page, that doesn’t mean that it doesn’t deserve some extra love and attention. Why? It’s simple: the information on this page can help push customers much closer to a sale without even seeing what you have to offer.

As a whole, your About Us page should endear customers to you and your business while establishing trust. For example, if you got the inspiration to create your ecommerce site from your kids, customers want to hear about that. The idea here is to make yourself relatable and trustworthy.

For more tips on making your About Us page a better sales tool, watch today’s episode.

Have questions? Leave me a comment below and I’ll get back to you!

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

8 Responses to “5 Tips to Create the Perfect “About Us” Page”

  1. Charles

    Thanks! Thats really helpful.

  2. Anna-Louise

    Hi Matt,
    We would like to put a video on our front page / about page to engage our customer.
    How do we do this?
    Thank you

    • Matt Winn

      Hi Anna-Louise, adding a video sounds like a great idea. You can definitely embed a video onto either of those pages – to get step by step instructions, could you please contact our Support team? They’ll be able to walk you through the process a lot better than I can. Thanks!

  3. yamin levy

    hi matt, your videos are great help.
    i wish volusion will have some live seminars or one on one training.
    i will love to find a person that will take care of all this great ideas .
    any recommendations? please
    thanks yamin

  4. Jay

    I am absolutely agree that the “About Us” page is one of the most important content pages on the website. When we make a new webpage, I always insist on the images because for example the company logos is one of the things that make you different from the others. It have to be on a visible and remarkable place on the “About Us” page. OfficeRemovals

  5. Prachel

    Thanks, that was really helpful. Especially the part about not writing a novel, which I tend to do.


Leave a Reply