5 Simple Ways to Improve Your Email Marketing

With all of the new marketing tools and techniques on the market, email marketing seems to have lost its luster in the court of public opinion.

But what the jury can’t argue, however, is that email marketing is still one of the most effective ways to build customer relationships and boost sales, making it a critical component of your overall marketing mix. If you’re not leveraging email at all, or just need some advice on how to make your campaigns more effective, check out today’s quick video.

Have any questions? Always happy to help – just leave me a comment in the box below.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

8 Responses to “5 Simple Ways to Improve Your Email Marketing”

  1. Thom

    How many emails do I need before my list is worth segmented. My customer list is limited, as well as my contact list. It seems like segmenting would become more valuable or worthwhile as my list becomes larger.

    • Matt Winn

      Hi Thom, great question.There isn’t a set threshold of list size needed for segmenting. It really depends on your audience, what you’re selling, business/marketing objectives, etc. One example where you may segment a small list is if you have two completely different product lines with very different audiences and messaging. Hope this helps!

  2. Ashton Canada

    Hi Matt, does Volusion provide any free newsletter templates? Please let me know.

    • Matt Winn

      Hi Ashton, we don’t provide any free newsletter templates, but we do offer a custom design service for your email newsletters. Thanks!

  3. sue

    Hi Matt enjoyed your little video, can you explain how to segment your emails

    • Matt Winn

      Hi Sue, great question. There are tons of ways to segment your emails, but here are some basic approaches you should consider. First, segment your lists based on customer loyalty. In other words, which of your customers are making frequent purchases and coming back to your site over and over again? Then, take a look and see which customers have only purchased once or twice and place them on a different list. The idea here is that you can create different content and provide different incentives to cater to their shopping patterns.

      Another idea is to segment your email lists based on the types of products that your customers have purchased. For example, if you sell makeup and skin care items, you’ll likely see a segment of customers who are frequently purchasing facial cleansers and creams, while others are purchasing lipstick and eyeliner. When you segment this way, you can send targeted emails that highlight special offers or announcements on products that are more specific to their buying habits.

      At the end of the day, there are tons of ways you can slice and dice your email lists, but hopefully this gives you a good start.

  4. Drew

    Hey Matt,
    Does Volusion offer a Template for Newsletters? Please advise.
    1944 Militaria


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