5 Secrets to Researching SEO Keywords Like a Pro

If you know anything about SEO, you know that proper keyword research is the foundation of any successful campaign. But unless you’re schooled in SEO theory, how are you supposed to know what keywords are best for your business?

You’re in luck, my friends: in today’s episode, I’ve got five of the biggest secrets that professionals use when conducting SEO keyword research. The good news? None of this is rocket science, but until you start applying these principles, your keyword research is nothing more than a moving target.

Have questions? Happy to help! Just leave me a comment in the box below. SEO not your thing? Let Volusion’s team of SEO experts take the reins for you!


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

6 Responses to “5 Secrets to Researching SEO Keywords Like a Pro”

  1. Web Business Week 8 – Keyword Basics | supermanshiffler

    […] 5 Secrets to Researching SEO Keywords […]

  2. steveplunkett

    please don’t use Gucci as a keyword unless for paid search or you actually are Gucci.. =)

    • Earl

      is there a search engine “penalty” if you do?

      • Nathan Joynt

        Hi Earl, thanks for your response. There is nothing wrong with referencing a brand name, especially if you are a reseller for that brand name and wish to rank in organic search results. However, you may find it more difficult to rank highly for brand names if there is significant organic reseller competition. In the case of Gucci, you will be competing for organic rankings with the likes of Saks Fifth Ave, Neiman Marcus and even Ebay. Hope this helps!

  3. Roy Huggins

    Hi Matt,

    What tools do you use to evaluate competitiveness and search volume on particular words? Do you use the AdWords tool? Other tools?

    Thanks much!

    • Matt Winn

      Hey Roy, my favorite is the AdWords tool – pretty easy and it comes straight from Google, so it wins in my book. Thanks! -Matt


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