A high bounce rate is bad for any website, but is even more troublesome for an online store.
In a nutshell, your bounce rate reflects the number of visitors who come to your site and leave without vising any other pages. In other words, a high bounce rate means that you’re not making an instant connection with customers, which spells potential disaster for generating sales.
Never fear, your ecommerce geek is here. Watch today’s video for 5 foolproof ways to reduce bounce rates with your ecommerce site.
-Matt Winn, Volusion