5 Enterprise Commerce Customer Trends To Watch For In 2014

Enterprise commerce growing at breakneck speed, and Volusion, Inc.’s Chief Technologist & VP of Architecture can tell where it’s headed. Read on to get a quick rundown of what five trends he think will shape enterprise commerce in 2014.


It looks like 2014 is going to be a pivotal year for enterprise commerce businesses. According to Forrester Research, we’re on the cusp of the “Age of the Customer,” and for enterprise businesses to maintain their momentum, they’re going to have to get ahead of the game.

Jason Wallis, Volusion, Inc.’s Chief Technologist & VP of Architecture, recently penned an article where he names five enterprise commerce customer trends to look out for in 2014, namely:

1. Channels increasingly becoming more connected.

2. Mobile commerce continuing to boom.

3. Responsive design getting more advanced.

4. Big data and customer behavior becoming the keys to the kingdom.

5. New credit card payment systems (finally) arriving.

To learn more about the trends and how they will transform the face of enterprise commerce, read the full article on Retail TouchPoints’ Executive ViewPoints.


3 Responses to “5 Enterprise Commerce Customer Trends To Watch For In 2014”

  1. Alex

    Another big trend I am noticing is international online enterprise commerce. Customers are buying items directly from the country they are manufactured in and saving a lot of money on their purchases. Shipping platforms like ePacket are making international shipping very quick and affordable. Being a US based retailer this trend only takes away from my business and does not contribute to it so I do not support it. However many of my telephone customers in the last year have mentioned that they have done business this way. This is just one more reason for us US based seller to keep competitive and on the ball, and to not underestimate our overseas competitors.

    • Visakan @ ReferralCandy

      Great point, Alex. While ecommerce is growing as a market, it’s also getting more competitive, and there’s no room for complacency. Every ecommerce agent needs to work hard to keep improving her unique value proposition.

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