5 Crucial Steps to Starting a Successful Affiliate Marketing Program

What would you say if I told you that your online business could have an army of salespeople battling to sell your products? Well, with an affiliate marketing program you can.

As with most things in business, success only stems from a good amount of planning. That’s why, before starting your affiliate program, you should follow the steps provided in this quick video. Make sure you watch all the way through, because each step builds on another.

Have any questions? You know I’m happy to help – just leave me a comment in the box below.


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

4 Responses to “5 Crucial Steps to Starting a Successful Affiliate Marketing Program”

  1. Dominique Thompson

    Hello Matt Winn, I would like to implement affiliate Marketing in my business I am not sure where to start or how to begin. Can you please help.

    • Anjuli Desai

      Hi Dominique, In starting affiliate marketing for your business, you should first decide on an affiliate platform you’d like to use, that is, the technology that allows you to manage your affiliate program. If you’re a Volusion customer, there is an affiliate system built into the platform, so we’d recommend starting there. Once you’ve done this, decide on your commission structure, or how you’re going to pay out your affiliates. You’ll then want to recruit affiliates and then give them marketing materials. Good luck!

  2. Mark Loftus

    Hello Matt,

    I’d like to watch your video but my screen is white with a message that says, “missing plug-in”.


    • Matt Winn

      Hey Mark, that’s no bueno – what type of device are you using? A specific app?


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