One of the biggest marketing decisions you’ll make for your online store involves product pricing. In other words, how much will you charge customers for each product that you’re selling?
While it’s tempting to arbitrarily set prices, or just take inspiration from your competitors, you should diligently make solid pricing decisions to ensure that you’re covering your costs and making a profit. This can admittedly take some time, but it’s well worth the investment. To help keep your pricing strategy on track, watch today’s episode for five major elements to keep in mind before putting your items up for sale.
-Matt Winn, Volusion