5 Big Factors to Consider When Pricing Products for Your Online Store

One of the biggest marketing decisions you’ll make for your online store involves product pricing. In other words, how much will you charge customers for each product that you’re selling?

While it’s tempting to arbitrarily set prices, or just take inspiration from your competitors, you should diligently make solid pricing decisions to ensure that you’re covering your costs and making a profit. This can admittedly take some time, but it’s well worth the investment. To help keep your pricing strategy on track, watch today’s episode for five major elements to keep in mind before putting your items up for sale.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

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