4 Simple Techniques to Increase Average Order Value

As the holiday selling season approaches, we often focus on acquiring new customers. While this is a logical way to make more revenue, you should also consider finding ways to make your current customers buy more.

In the world of ecommerce metrics, the average amount that customers spend on each order is known as Average Order Value, or AOV. In today’s episode, I provide four easy ways for you to increase this number and start making more from your current customers.

Happy selling!
-Matt Winn, Volusion


Matt Winn is Volusion’s Senior Brand Manager, where he helps oversee the organization’s branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer experience. Beyond being a certified nerd, Matt is an avid college football fan, enthusiastic home cook and a self-admitted reality TV junkie.

One Response to “4 Simple Techniques to Increase Average Order Value”

  1. Senabi Infotech

    Very very nice tips to increase sales. Thanks for showing some basic steps which can in turn increase the sales.


Leave a Reply