As the holiday selling season approaches, we often focus on acquiring new customers. While this is a logical way to make more revenue, you should also consider finding ways to make your current customers buy more.
In the world of ecommerce metrics, the average amount that customers spend on each order is known as Average Order Value, or AOV. In today’s episode, I provide four easy ways for you to increase this number and start making more from your current customers.
-Matt Winn, Volusion