Celebrities might not be the first group of people that you’d think to reference when seeking ecommerce advice, but believe it or not, we can learn a lot from these frequenters of the red carpet and tabloids.
From updating your company image to diversifying your skill set, here’s a look at four key takeaways from today’s biggest stars.
Don’t be afraid to reinvent yourself
Change can often be a good thing. It’s one of the biggest reasons why Madonna has been able to successfully transform herself from a 1983 teen sensation to today’s full blown pop music megastar. Her ever-evolving looks (teased hair, powdery makeup, henna tattoos) are a constant reminder that keeping with trends, or creating them outright, will keep your brand fresh and interesting to customers.
According to an infographic released by Best Batch Media Solutions, almost 70% of marketers have recently revamped their website to help improve their chances of lead generation. So, if you were thinking about reinventing or redesigning your website, now might be the time.
Step outside of your comfort zone
Ashton Kutcher is best known as an actor, staking his claim in That 70’s Show and rising to the lead role in Two and a Half Men. Beyond his work in front of the camera, Kutcher has invested in a number of successful tech companies including Skype, Foursquare and Flipboard. Also known for being an avid social media user, he understands the value of diversifying his investments beyond the confines of his acting career.
The same idea applies to you. Sure, you’re an online business owner, but how well do you understand social media or email marketing? How about shopping feed management? You’ve heard the old adage, “knowledge is power,” so start adding a few new skills to your entrepreneurial resume and you might be surprised to find that the benefits are plentiful.
Take calculated risks
Why does Tom Cruise continue to make all of those Mission Impossible movies? Because moviegoers love them, meaning the films always do well at the box office. Take a note from Mr. Cruise and make sure to give your customers what they want so you can continue to grow as a business.
Check your financials to see if now’s the time to expand your product line or add a new one. This will help you to draw in new customers and keep existing ones excited about your business. It’s important to note that you should carefully examine your products that have proven success (much like an actor would with a good script) to help determine the best course of action. After you’ve done your homework and feel comfortable with your decision, it’s time to get selling.
Consistently Own Your Brand
Between her magazine, television network and production company, Oprah’s been doing well, ranking as one of the most influential businesspeople for years. It seems like no matter where you turn, you see her name – which is exactly the point. With consistent branding through all outlets, like The Oprah Winfrey Magazine and The Oprah Winfrey Show, there’s never any confusion about what she’s selling or who’s selling it.
With that in mind, there a number of critical branding elements, including your company name, logo and tone that are important to keep consistent across all communication channels to ensure your online success. Your business should convey a specific feeling through words and imagery (passion, innovation, friendliness) to help make your brand highly recognizable. Once you’ve decided how you want your business to be perceived, you’ll need to make sure that this idea transcends throughout your marketing efforts. Consistency helps to create a sense of familiarity and trust which is absolutely essential to setting you apart from the competition.
While we might not be entertainment icons, as business owners we do have a demanding fan base: our customers. By following through with some of these takeaways and modeling your business after the stars, you might just be able to afford that cozy little mansion in Beverly Hills after all.
-Lauren Hill, Social Media Associate, Volusion