3 Tried and True Ecommerce Lessons from Mom

With Mother’s Day quickly approaching, we looked back on some of our favorite “mom-isms” we often heard growing up. And as is the case with most adults, we now realize that mom was right about just about everything. But did you know that some of mom’s most common quotes also apply to your online business?

Here’s a look at three motherly sayings you can use to keep your customers happy, and more importantly, keep from turning them away.


“If you can’t say something nice, don’t say anything at all”

What’s one sure-fire way to turn off potential customers? Talk negatively about your competitors on public channels. Think about it: if you’re comfortable blasting your adversaries at the drop of hat, chances are you‘ll have no problem doing the same to your customers. So, keep your tweets and status updates pleasant, informative and about your company only (unless you’re sending out kudos).

As your mother probably told you, “kill them with kindness.” In the case of online selling, kill them with better prices, excellent customer service and a great looking website.


“Don’t break your arm patting yourself on the back”

Make your brand experience all about your customers, instead of all about you. While it’s tempting to talk about how incredible you and your products are, customers are more concerned about how your business and products can help them. Remember, people buy goods and services because they have a need that has to be fulfilled, not because of how incredible you claim to be.

If you absolutely have to brag about your company, there’s a better way to do it. Use your customers to tell the story of your business by requesting that they review your site or services. Their words will seem more genuine and provide a better idea of who you are and what you have to offer to future customers.


“Do it because I said so”

Believe it or not, we can all learn from what mom said here. If you’ve attracted an online shopper to enter your website, chances are they’re looking to make a purchase, so it’s important for you to steer them in the right direction. By creating clear calls-to-action, you’ll create a sense of urgency for shoppers that’ll make them more likely to purchase.

While nobody likes a pushy business owner, it’s important to guide customers through your website with great product listings and easy navigation. Keep their attention with clear and interesting visuals and product descriptions and you’ll be well on your way to closing the sale in no time.


Thanks for life lessons, mom! What’s the best advice your mom gave to you that you’ve applied to your online business?

Happy selling!

Lauren Hill, Volusion

Are you a mom turned mompreneur? Don’t forget to check out our Mompreneur Makeover Contest that we’re currently holding in your honor.  


Lauren Hill is Volusion’s Senior Video Production Specialist and a regular contributor to The Ecommerce Insights. Always eager to learn and grow, Lauren’s background includes positions in film, social media and marketing. Though video production is her primary focus, she also really likes assorted jellybeans and animal-shaped balloon hats. Lauren is a graduate of The University of North Texas and holds a BA in Journalism and Public Relations.

One Response to “3 Tried and True Ecommerce Lessons from Mom”

  1. Richard Yonker

    great, basic, common sense tips … aka always, always, listen to Mom


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