Why the Delivery Experience Matters This Holiday Season

The delivery experience has quickly become a significant driver of both customer acquisition and brand loyalty, with 54% of consumers admitting delivery defines who they shop with. Whether it’s free shipping or flexible delivery options, online shoppers expect fast, affordable and convenient shipping options — and they’ll throw their loyalty behind whoever will give it to them.

While serving the needs of customers is always the right way to do business, merchants often struggle to provide discounted shipping options without sacrificing profitability. That’s why Volusion and ShipEngine have teamed up to provide a way for sellers to save on shipping costs and provide a great delivery experience at the same time.

With discounted shipping rates worth up to 40% off of USPS retail postal rates, merchants can really save a bundle this holiday season.

A Single App That Makes Shipping Simple


With Instant Postage, sellers can get packages out the door quickly and efficiently by shortening the time it takes to process orders and generate labels. This means customers will spend less time waiting for their orders after they hit the "buy" button. And with discounted shipping rates worth up to 40% off of USPS retail prices, merchants can really save a bundle this holiday season. Sellers can keep the savings, or reinvest it back into their business to improve the overall delivery experience through free or faster delivery options for customers. This goodwill goes a long way with customers and often improves conversion rates.

A second option is to reserve the savings for certain audiences, such as rewarding existing customers for their loyalty or converting shoppers who visited the site but who did not make a purchase.

From Thanksgiving through Christmas day, the USPS expects to deliver over 900 million packages, roughly 6% more than 2017.

Shipping Volumes Projected to Grow


From Thanksgiving through Christmas day, the USPS expects to deliver over 900 million packages — roughly 6% more than 2017. Although the holiday season is already in full swing, some of the biggest shipping days still lie ahead. After analyzing historical data, we expect some of the largest upcoming shipping days will be December 10th, followed by the December 17th and then December 11th.

Make sure you’re ready for these dates, and that you’re paying close attention to all of the shipping deadlines:


Many merchants we’ve spoken with have said the holiday season is their best opportunity to attract and acquire new customers, with upwards of half of all annual sales coming in during a 6-8 week time period. It’s never too late to reassess your shipping program. You should always ensure that you’re not only saving the most time and money possible, but also creating the best delivery experience for your customers. This is your opportunity to turn a one-time holiday shopper into a brand loyalist by meeting their needs from “add to cart” to your “your package has arrived”.

Have any questions about holiday shipping? Ask away in the comments!