Local SEO Basics: Get Started in 4 Steps

When it comes to looking for brick and mortar locations where you can shop, eat, and drink, more often than not people reach for their cell phones to conduct a search. This is why it's so crucial to optimize your business for search engines with up-to-date, relevant information so that users searching with local intent are able to easily find you.

In a previous post, we talked about what local SEO is, why it is important for your business, and where you can see local results within the search engine results page (SERP). Here are some surefire tips you can employ to ensure your business starts local SEO on the right foot:

1. Make your Site Mobile Friendly

With a majority of users searching for local businesses via their phone, your site needs be mobile friendly. Keeping the content informative and to the point, buttons simple to click, and text easily readable are just some aspects of a mobile friendly site. Use Google’s free mobile friendly testing tool to see what your site can improve.

Google Mobile Friendly Test

2. Register a Google Business Listing for your Store

Getting started is easy! Just go to www.google.com/business to register and verify your business. The Google Business dashboard makes it easy to fill out all your information in one place. Complete the profile with your name, address, and phone number (NAP), as well as your industry type, business hours, and all other relevant information. The more robust your profile, the better. Also be sure that the information is accurate and consistent among all profiles across the web. Consistency of information makes it easier for users to identify you and is also a signal of trust among search engines.

Google Business Listing

3. Create Profiles on Industry Relevant Directories

Additional local directories offer more possibilities of your business being discovered online. Many directories also provide capabilities that supplement your local SEO efforts. A common capability of local directories comes in the form of reviews. Yelp, Google, and Facebook all allow customers to leave reviews about your business. This is great for users and gives them insight on how others view your service or product. Some of the more popular local directories include:

Yelp dashboard

4. Add Locality your Site

Adding content that is local in nature to your site’s pages – and to important areas like title tags and meta descriptions – can give context to search engines about your location and service area. Another feature that is helpful to local SEO is the addition of an interactive map on your contact us page that can help users get directions to your location. Additional ways of adding locality to your site include:

  • Local-centric blog content
    • Sports teams
    • Events
    • Historical markers
    • Related local businesses
  • Adding local modifiers to the Title Tag, Meta Description, etc.
  • Reviews
  • Local landing pages
Adding locality to your site

Have any questions regarding local SEO or would like to add information? Post in the comments below and we will check them out!