When it comes to selling online, many of us try to sell as many customers as humanly possible. The only problem with this approach is that it’s harder to figure out your true target market, and can often increase the cost of your marketing investments.
Instead, many successful online business owners are greatly reducing the size of their target audience, a strategy known as niche marketing. Niche markets consist of a much smaller population, but all of them have the same need, and are often much more passionate about their shared interest.
If you’re considering focusing your online store on a niche market, or just want to learn more about the idea, watch today’s video for some basic tips to get started.
-Matt Winn, Volusion