Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy
Wade Redfearn

Wade Redfearn

Wade Redfearn is a former Account Manager at Volusion. He works with ecommerce merchants to help them make thoughtful decisions about how to build and promote their stores.

1 posts
Products & Presentation

Merchandising 101: The Basics

If you’ve ever shopped in the weeks leading up to Black Friday and witnessed store staff hard at work tearing down and reorganizing inventory, you’ve seen a behind-the-scenes glimpse of a consumer science called "merchandising." The primary goal behind merchandising is to guide the way customers

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