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Leo Welder

Leo Welder

Leo Welder founded ChooseWhat, the entrepreneur’s startup guide, in 2007. Previously, he worked as an SEM consultant. Leo is a native Texan, an avid Texas Longhorn fan, and an Austinite of 20 years.

Branding & Design

8 Easy Ways to Develop Your Business Identity

Developmental psychologist Erik Erikson identified eight stages of human development, pointing out that each stage builds upon the successful completion of earlier stages. The same will be true of your business. To be viable, your business must distinguish itself from not only its competitors — but also from yourself. Here are

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