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Kathleen Lavallee

Kathleen Lavallee

Kathleen Lavallee is a marketing strategist for Effective Experiments, a SaaS company offering project and workflow management solutions for conversion rate optimization (CRO).

1 posts Website →
Planning & Growth

Using Research to Improve Your A/B Tests

There’s more to meaningful test results than running incessant A/B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development. Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation. This is why

Kathleen Lavallee Kathleen Lavallee