Grant Thomas

Grant Thomas is the Director of Digital Marketing at Justuno. His work on conversion rate optimization, email capture, and ecommerce marketing can be found on the Justuno blog.

2 posts Website →

Marketing & Promotion

How to Grow Your Ecommerce Business with Email Lead Capture

It doesn’t matter how you spin it: email is still king. While email marketing is the oldest sales channel, it still vastly outperforms any other channel. Email is personal, direct and heavily transactional. When you look at these three factors alone, it’s hard to ignore email as a

Grant Thomas

Digital Advertising

How to Optimize Your Ecommerce PPC Landing Pages By Using Incentives

Almost all ecommerce sites are using some form of PPC (pay per click) advertising. It’s an effective way to reach individuals on many different channels and drive traffic to your website. But is increased traffic really the goal you want to achieve? Of course not. You want your PPC

Grant Thomas