Doug Bonderud

Doug Bonderud is an award-winning writer for OnDeck. With a passion for tech and innovation, he creates compelling and timely content to empower the voice of corporate vision and share insights.

1 posts Website →

Marketing & Promotion

Art and Science: The Evolution of Effective Marketing

Is marketing art? Science? Both? In the halcyon days of marketing’s youth — stylized and idealized thanks to media efforts like Mad Men, art, or perhaps even “magic,” was the foundation of consumer capture efforts. Fast-forward to 2016 and metrics dominate the landscape: How did visitors arrive at your website?

Doug Bonderud