Adam Kirsch - Volusion Ecommerce Blog | SMB Marketing, Design, & Strategy

Addition Through Subtraction: How Negative Keywords Help Shopping Feed Campaigns

What role does keyword research play in your shopping feed campaign? You may not be able to bid on them, but a negative keyword strategy can help ensure better, prequalified clicks…

Adam Kirsch

Branding & Design

Common Logo Design Mistakes Business Owners Make

Designing your own logo for your online business? Make sure to avoid these common logo design pitfalls so you won’t have to hire a professional to clean up the mess…

Adam Kirsch

Branding & Design

How Does Your Logo Stack Up? Assess Your Online Store's Logo

Does your ecommerce store’s logo stand the test of time? Check out our post for a list of questions to ask yourself when assessing if it’s time to invest in a more modern logo design…

Adam Kirsch

Branding & Design

Why A Great Logo Is Critical For Your Ecommerce Brand

Your ecommerce site’s logo is more than just a pretty icon. Learn about all the reasons a quality logo design can elevate your brand and inspire more purchases from potential customers…