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Planning & Strategy

How to Conduct a Competitor Analysis for Ecommerce

Keep your customers close—and your competitors closer. Use competitive analysis to build an effective strategy and succeed in ecommerce…

Meg Nanson
Creative Ways to Promote Your Products with Minor Holidays
Holiday Planning

Creative Ways to Promote Your Products with Minor Holidays

Looking for ways to increase interest in your products between major holidays? Harness the power of minor holidays by marketing with these creative strategies…

Elisabeth Newell
Google Shopping 101: How to Set Up A Google Shopping Campaign
Paid Search

Google Shopping 101: How to Set Up A Google Shopping Campaign

Google Shopping ads are a great way to increase traffic to your online store. Learn how to set up your first shopping campaign, optimize it with best practices, and get results…

Laurisa Chavez
Merchant Stories: Wilson Supplements
Volusion Merchant Stories

Merchant Stories: Wilson Supplements

We interviewed Volusion merchant Jeff Wilson about his experience as an ecommerce business owner. Here's what he had to say…

Volusion Staff
Inspiration to Implementation: How to Create A Content Calendar
Marketing & Promotion

Inspiration to Implementation: How to Create A Content Calendar

A proper content calendar should be a dedicated map of your future social media or blog posts. Learn more about creating one here.…

Meg Nanson
How Much Are Chargebacks Really Costing You—and How to Combat Them
Financial & Legal

How Much Are Chargebacks Really Costing You—and How to Combat Them

Chargebacks can be a serious disturbance for any business—even the best-intentioned businesses are vulnerable. Learn more about chargebacks and how to prevent them here…

Elisabeth Newell
Where Should You Invest Your Ecommerce Ad Dollars?
Paid Search

Where Should You Invest Your Ecommerce Ad Dollars?

Ecommerce businesses advertising online face a tough challenge: reaching the right audience AND capturing their attention. Our insights can help you choose the right mix for your business…

Mia Pruett
Leadership Spotlight: Terrence Brown, Director of Studio
Thought Leadership

Leadership Spotlight: Terrence Brown, Director of Studio

Meet Terrence Brown, Volusion's Director of Studio, and see what he has to say about the ecommerce industry and how business owners can best utilize their marketing budgets…

Volusion Staff
How to Market Your Store on Instagram
Social Media

How to Market Your Store on Instagram

It’s possible for businesses to turn Instagram marketing into a vital revenue stream with a mix of consistency and effort. Here are some strategies to get you started…

Meg Nanson
Leveraging the Psychology of Discounts to Make More Money
Marketing & Promotion

Leveraging the Psychology of Discounts to Make More Money

Structuring deals is a creative process requiring clever marketing. Take a page out of a consumer behavior book to learn about the power and psychology of discounts…

Elisabeth Newell
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