CASE STUDIES - Tula Hats

Tula Hats

Tula Hats needed a marketing strategy to differentiate the targeting between their two sites. After working with Volusion Marketing Services, they saw growth in organic traffic and sales.

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OVERVIEW

Tula Hats have been worn by men, women and children across the nation for over 20 years. Handwoven from 100% natural palm, these high quality hats are a stylish, water-resistant option with best-in-class UPF 50+ sun protection rating. The hat line is designed by the Tula Hat team and handmade in Mexico by fair trade artisans.

Website

www.TulaHats.com

Marketing Package

Starter SEO

Customer Since

January 2016

Primary Goal

Grow organic traffic

Results

+255%

in organic site sessions

+234%

in new visitors from organic search

+593%

in revenue from organic search

The main goal for Tula Hats was to increase traffic and sales from organic sources.

Challenges

Prior to reaching out to Volusion Marketing Services in 2016, the Tula Hats team began selling their products on a secondary site targeting retail business owners and wholesalers. Additionally, the merchant experienced some sales fluctuations due to the seasonal nature of their products.

Our Strategy

The Volusion Marketing Services team suggested an SEO strategy with on-page content and optimized tags in order to capitalize on the store’s strong branding and unique selling points.

Specifically, Volusion Marketing Services focused on:

  • Implementing ecommerce and SEO best practices to differentiate direct customer site from wholesaler site
  • Leveraging wide-spread brand awareness and presence to influence organic traffic increases
  • Optimizing critical landing and product pages to maximize brand and product online exposure

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1835 Kramer Ln A100
Austin
TX
78758
United States