CASE STUDIES - Rainier Medical Education

Rainier Medical Education

When organic growth stopped for Rainier Medical Education and the competition threatened to take over, Studio stepped in.

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OVERVIEW

Rainier Medical Education offers free learning tools, continuing education courses, business advice and professional podiatry tools to nurses who currently already are or are seeking to expand their specialty to senior and diabetic foot care.

Website

www.rainiermeded.com

Marketing Package

Starter SEO

Customer Since

2015

Primary Goal

Increase organic traffic and conversions after a 5-year plateau

Results

+370%

in organic traffic

+216%

in revenue from organic traffic

+71%

in transactions from organic revenue

"My Studio specialist has increased the value of my site to customers.  She became familiar with our company, our customer base and our products, and this has allowed her to tightly customize all of her efforts. The Studio team has boosted our image as an educational resource, and this has helped me fulfill our mission of helping to educate as well as increase sales.  They are now an essential item in my budget!"

Julia from Rainier Medical Education Programs

Eager to introduce their services to a new generation of medical professionals, Rainier Medical needed to focus on creating new valuable content that didn't neglect the business' existing brand identity.

Challenges

After five years of SEO stagnation, the store had fallen behind its competitors and virtually fallen off Google’s radar. The site lacked optimization and hadn’t adhered to many recommended best practices, such as diversifying meta titles and descriptions and creating a wide range of keyword-rich content.

Our Approach

To bring in new customers without losing existing veteran shoppers who already trusted Rainier Medical, Studio’s Marketing Team recommended a strategy that focused on best SEO practices, brand recognition and user experience.

Specifically, Studio focused on:

  • Site optimization and improved search visibility.
  • Menu restructuring to capitalize on user shopping behavior and keyword hierarchy.
  • Advanced content creation that is technically correct as well as visually appealing.

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Try our award-winning ecommerce software to build your online store and sell more! Trusted by 40000+ businesses. FREE 14-day trial, no credit card required.
1-800-646-3517
1835 Kramer Ln A100
Austin
TX
78758
United States
Ecommerce Software by Volusion
Try our award-winning ecommerce software to build your online store and sell more! Trusted by 40000+ businesses. FREE 14-day trial, no credit card required.
1-800-646-3517
1835 Kramer Ln A100
Austin
TX
78758
United States