The niche nature of their products and the tight-knit law enforcement community meant several opportunities to target their audience through a comprehensive SEO and social media strategy. The team suggested a Custom SEO package in order to cover the wide variety of SEO or social media tasks that are needed to grow a site of this size.
Specifically, Volusion Marketing Services focused on:
- Developing engaging and unique on-page content to increase brand awareness
- Improving product-level optimization to benefit social media promotions and newsletters
- Increasing brand recognition for returning customers through engagement-driven social media campaigns and on-site user experience