CASE STUDIES - Police Tees

Police Tees

Rapid expansion of their business led Police Tees to work with Volusion Marketing Services, resulting in impressive increases in traffic and conversions.

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OVERVIEW

Offering unique gifts for law enforcement, Police Tees approached Volusion Marketing Services for marketing help while keeping up with demand.

Police Tees is the leading provider of high quality, unique clothing, gifts and gear for members of the police, law enforcement and blue community including their family and friends.

Website

www.PoliceTees.com

Marketing Package

Custom SEO

Primary Goal

Increase traffic and sales

Results

+99%

in organic site sessions

+180%

in organic revenue

+45%

in organic conversion rate

When rapid growth became too much to handle, Police Tees needed help keeping up with daily online marketing activities.

Challenges

After starting their online store in 2003, Police Tees saw great success through self-managed social media and newsletter campaigns. Rapid expansion and growth of their business called for an outsourced approach to manage daily SEO and social media activities.

Our Strategy

The niche nature of their products and the tight-knit law enforcement community meant several opportunities to target their audience through a comprehensive SEO and social media strategy. The team suggested a Custom SEO package in order to cover the wide variety of SEO or social media tasks that are needed to grow a site of this size.

Specifically, Volusion Marketing Services focused on:

  • Developing engaging and unique on-page content to increase brand awareness
  • Improving product-level optimization to benefit social media promotions and newsletters
  • Increasing brand recognition for returning customers through engagement-driven social media campaigns and on-site user experience

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1835 Kramer Ln A100
Austin
TX
78758
United States