In order to attract new followers and increase their brand presence, Studio's Marketing Services team suggested implementing a comprehensive Social Media Marketing strategy to effectively communicate with this active and robust online community.
Specifically, Studio focused on:
- Increasing brand awareness and online reputation across Facebook, Twitter, Pinterest and Instagram.
- Using custom audiences to increase page likes and drive traffic to the website
- Offering specific coupon codes to fans on different networks to analyze purchase patterns
- Creating promoted pins to increase traffic to the blog
- Increasing engagement and followers on Instagram via Instagram ads
- Optimizing Facebook ads to reduce the CPC