CASE STUDIES - MD Barber

MD Barber

While MD Barber had a great start establishing their brand on social media, they needed some assistance leveraging their organic traffic. Through the Volusion Marketing Services plan, they achieved impressive results.

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OVERVIEW

Specializing in high quality, niche barber products, MD Barber turned to Volusion Marketing Services for assistance in boosting their organic online presence.

MD Barber provides premium barber equipment ranging from high quality blades and tools to aftershaves and accessories. Their products offer unique features that professional barbers and at-home users appreciate.

Website

www.MDBarber.com

Marketing Package

Advanced SEO

Customer Since

November 2015

Primary Goal

Grow organic traffic

Results

+45%

in organic site sessions

+32%

in organic revenue

+43%

in organic transactions

With growing competition and established branding, MD Barber needed additional help tapping their target audience through organic search.

Challenges

After starting their online store in 2009, MD Barber was very active on social media and successfully engaged with their target audience. After a few years, competition from bigger merchants grew, increasing MD Barber’s need to reach their audience through organic search.

Our Strategy

The Volusion Marketing Services team saw great potential to increase MD Barber’s organic results through on-page SEO work. The team recommended an Advanced SEO plan in order to execute on a comprehensive and customized strategy for developing high quality on-page content and other changes.

Specifically, Volusion Marketing Services focused on:

  • Developing on-page tags and content to boost organic relevance and authority
  • Product-level optimization to benefit social media promotions and highlight unique product features
  • Increasing brand awareness through ongoing technical health monitoring, YouTube optimization and product highlight features

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1835 Kramer Ln A100
Austin
TX
78758
United States