Hodges Marine let their customers’ behavior drive the design of their site.
Hodges Marine provides a variety of high-quality marine and fishing products, including fish finders, underwater lighting gear and marine radar systems. Their focus on quality products from the best marine brands have established the company as a leader in the industry.
In overall traffic
In conversion rate
Hodges Marine wanted Studio’s help catering to their shoppers’ behavior and increasing conversions.
With their old design, Hodges Marine noticed a lot of customers had trouble finding the specific products they were looking for. This was clearly hurting sales conversion and the new design needed to include a clean structure and intuitive navigation. The site also needed to establish their longevity and dedication to the industry right off the bat.
Knowing how customers interacted with the website gave tStudio's design team valuable insight, allowing them to create a site that would be useful and simple to use. The result: a clean, easily navigable store that made more sales.
Specifically, Studio focused on:
Featuring the search area in the header for easier access across devices
Making it easy for customers to find the products they’re looking for
Highlighting popular brands for another way to find products
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