CASE STUDIES - Halo Headband
Halo Headband
Working with Studio's Marketing Services team resulted in increased traffic and revenue for Halo Headband.
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OVERVIEW
Providing high performance sweatbands, Halo Headband reached out to Studio for help getting a better return on their Pay-Per-Click advertising campaigns.
Halo Headband provides high performance sports sweatbands created using their patented SweatBlock Technology that channels sweat away from your eyes so you can focus on your fitness goal. Featuring Dryline® Fabric that wicks away sweat and absorbs moisture, Halo Headband has expanded their product line to offer sweatbands for any application.
Website
store.HaloHeadband.com
Marketing Package
Advanced PPC
Customer Since
May 2014
Primary Goal
Increase revenue from advertising
Results
+126%
in paid site sessions
+824%
in revenue from PPC ads
51%
of total site revenue from PPC campaign
Halo Headband’s goal was to reach their audience through online advertising in order to increase site traffic and revenue.
Challenges
Halo Headband opened their online store in 2006, but first reached out to Studio'sMarketing Services team. They needed additional help tapping their target audience through search in order to continue to grow in a highly competitive industry.
Our Strategy
Studio's Marketing Services team recommended an Advanced PPC campaign in order to grow traffic and purchases from online advertising in order to compete in their industry.
Specifically, Studio focused on:
- Establishing an AdWords-based marketing plan to increase brand awareness, online reputation and product exposure via Google
- Creating new customer traffic growth despite highly competitive industry
- Exploring new ad formats, extensions and platforms to increase user engagement with search ads, including a remarketing campaign to keep their brand top-of-mind, earn repeat customers and encourage abandoned cart users to return and complete their purchase
- Increasing quality score and ad rank by ensuring search and display ads are relevant and useful to customers
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