CASE STUDIES - Eastern Leaf

Eastern Leaf

Working with Volusion Creative Services gave Eastern Leaf a fresh, clean and modern ecommerce site that their customers love.

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OVERVIEW

Specializing in bonsai trees and zen gardens, Eastern Leaf approached Volusion for a design overhaul of their site.

After starting out selling lucky bamboo arrangements at local farmers markets, Eastern Leaf has grown into a trusted source for high-quality bonsai trees, money trees, orchids and more. They have appeared in numerous publications and continue to hold high expectations for their products and customer service.

Website

www.EasternLeaf.com

Design Package

Custom Design

Customer Since

2005

Primary Goal

Fresh, modern & on-brand homepage

Results

+ 44%

Increase in total revenue

+ 1388%

Increase in mobile transactions

+ 17%

Increase in average time on page

The main goal of the Eastern Leaf redesign was a light, fresh look and focus on mobile.

Challenges

The homepage needed to seamlessly incorporate more information without feeling visually cluttered. The new design also needed to represent Eastern Leaf’s established branding that would resonate with their loyal customer base, while incorporating a fresh, clean look.

Our Approach

A Custom Design package met all of Eastern Leaf’s needs for an overhaul of their site. Volusion Creative Services designed a layout for the homepage that allowed for a lot of elements while still feeling well organized. Familiar but fresh branding was also a major consideration for the direction of the design.

Specifically, Volusion Creative Services focused on:

  • Shifting the homepage to an informational focus
  • Blending the design into a seamless mobile experience
  • Maintaining the brand’s authority

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1835 Kramer Ln A100
Austin
TX
78758
United States