In order to compete with big box retailers, Studio's Marketing Services team recommended that Basecamp Closeouts use shopping feeds — specifically Google Product Listing Ads. This channel is well suited to both their pricing strategy and product set. It was also the most cost effective method to introduce new users to the website, increasing both brand awareness and sales.
Specifically, Studio focused on:
- Increasing visibility in Google’s shopping results by enhancing product descriptions
- Monitoring and analyzing product performance
- Optimizing product listings within the store and data feed
- Managing an AdWords-based marketing plan to grow traffic