Owning your business takes a lot of hard work, but you've made the right choice by getting started with Volusion. Here's a launch plan that outlines the steps for taking your store live.
After you log in, the "My Profile" section can be found at the bottom of your screen, in the menu on the left.
Catch shoppers’ eyes
Video guide: Adding a theme
If a picture is worth a thousand words, a great theme is worth a thousand sales. If your site is pretty, polished and professional-looking, it will invite customers to stop and shop awhile. We have loads of themes to choose from, and they've all been designed by commerce experts who know how to help your products shine online.
Now that you have uploaded your logo use the Store Editor to further customize your theme. In this section you can change the colors, typefaces and switch to a different store theme. Making these adjustments is a great way to make your store match the look and personaility of your business.
In many cases the first impression your shoppers get of your business is what is shown in the product photos. You can add multiple photos for each listing, videos, options to customize and spec documents.
Need photos? Learn how to take high-quality product photos with your smartphone.
Writing a product description:
Once your Product image, price and weight are all setup, make sure to write a description so that your users know exactly what they are looking at. Get some tips from the experts on how to write a great product description. If you’re looking for some killer examples of product descriptions to spark some ideas check out some Volusion Merchants’ product descriptions.
Explore your shipping options
Video guide: Shipping & fulfillment
If you aren’t dropshipping products, you’ll need to choose another way to deliver items to customers’ doorsteps. Luckily, there are several shipping methods that easily integrate with your Volusion store.
Adding different options enable your customers to choose what’s best for them, based on how quickly they want their items and how much they’re willing to spend to get them.
Running your own online store feels extra rewarding when the cash comes in. But before that can happen, you’ll need to connect to a payment gateway. This ecommerce service provider authorizes the secure and reliable transfer of funds from buyer to seller — you!
Volusion offers multiple options for accepting payment including PayPal and Stripe that allow you to accept all major creditcards. And we even have a platform of our own — Volusion Payments — that has a low processing fee. You also have the option of having more than one payment method active on your store so your customers can choose at checkout.
You may have your own Instagram, Snapchat or Facebook accounts. But does your business? If not, it should! Social is a great channel to advertise everything from new products to promotions.
Beyond helping you sell, a social media presence also builds trust between your brand and its customers, and enables you to engage them in direct dialogue. Those who become your biggest fans are likely to tell the digital world how much they love your store, driving more business your way.
Click on the button below to sync up your social accounts to your Volusion store. Or, if you prefer it, our team of social media experts can manage your accounts for you.
Your store is set up and now it’s time to attract cartloads of customers. A great place to start is through search engines like Google.
SEO — Search Engine Optimization — uses different tactics so that your site shows up in the results when someone searches online for what you sell. It’s a great way you can capture in-market shoppers, but takes time and know-how to execute well. One place to start in your store is adding detailed product descriptions and meta data (the title and description search engines display) for each of your product listings.
A domain name is what customers enter in their web address bar to arrive at your site. It's associated with a series of numbers called an IP address. Having an IP address that's unique to your store is important for three reasons:
First, credibility. Without it, customers may get the idea that you’re not fully committed to commerce.
Second, branding. Your domain name is part of your online identity and helps you stand out from the crowd.
And third, SEO. With the right keywords in your domain name, would-be customers can find your store more easily.
So think of a name that captures the essence of your store, is easy to remember and spell and that’s not already in use. Then visit Hover.com to search for avaialbe names and buy it up before someone else does.
Waiting for your first sale can keep you on pins and needles. Just remember: it only takes one interested customer to make that sale, and they are out there. In the meantime, feel free to contact our Customer Experience Team through your admin to make sure you’re set up for success. Hey, if your store doesn’t sleep, neither do we.