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  • Channel Management
  • ChanalyticsReporterSM
  • ChanalyticsAPEXSM (ROI/ROAS marketing automation)
  • KeywordControlsSM (SEM automation)
  • PriceCheckersSM and a marketplace selling module.


MerchantAdvantage is a leader in eCommerce tool-based solutions for data manipulation, feed management, analysis, and distribution for mid-sized to Internet Retailer 1000 companies and third party companies. Merchants, marketing agencies, and service providers use MerchantAdvantage to put product catalogs in front of consumers to convert them into customers using multiple marketing avenues such as affiliate sites, comparison shopping/shopping destination sites, keyword marketing, marketplaces, newsletters, re-marketing advertising, reviews, and site search.

MerchantAdvantage continues to research and develop new tools to ensure clients stay ahead of their competition.

MerchantAdvantage works with 200+ global, search, shopping destination sites, and marketing channels including: Amazon; Become; Bing;; Ciao (Europe); Commission Junction; Google (Affiliate, Search, and Product Search); Kelkoo (Europe); mShopper (mobile); NexTag; PowerReviews; PriceGrabber; Sell; ShareASale; Shop; Shopping; Shopzilla; Smarter; Yahoo!, and hundreds of niche and international sites such as AGiftIdea, buySAFE, ConsumerReviews, Fashionism, HealthPricer, ShopMed, and Price Canada.

In 2011, MerchantAdvantage clients managed 50+ million unique products (SKUs). Clients and testimonials include: B&H Photo-Video-Pro Audio; BiggSports; Bright Cloud Marketing; Commission Junction; Crescent Health Care; Dover Saddlery; Computer Geeks; Lever Interactive; Massey's Outfitters; Moosejaw; Rise Interactive; and Shoe Parlor.

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