Case Study

RC Superstore Shopping Feeds Case Study


RC Superstore is a family owned and operated hobby store that began in 2002. In 2005, they tapped in to the ecommerce world and built their store using the Volusion software. They carry radio-controlled cars, boats, helicopters, and other hobby products, and since launching their store, their goal has been to provide the highest quality products in the industry at an affordable price.



increase in Shopping Feeds traffic since the project inception


increase in Shopping Feed new users since the project inception


increase in revenue from Shopping Feeds


increase in Shopping Feeds transactions


RC Superstore began their online store in 2005, and reached out to Volusion Marketing Services in 2014. They were previously running their own Shopping Feeds campaign and needed additional help to allow them the time to focus on other areas of their business. Volusion took it over and RC Superstore has seen growth ever since, and just experienced largest holiday shopping season to date!

Volusion’s Strategy

Volusion implemented a Shopping Feeds campaign which included:
• Volusion taking the lead on the holiday advertising campaign and have remained our client to this day
• Drive more product exposure via Google
• Create traffic growth despite heavily saturated market

“I am very proud to work with RC Superstore to help achieve the levels of success that we've seen. Our optimized shopping feed strategy has catered to their store’s competitive market and continues to show record traffic and sales growth.”

Sean O'Connor

Sr. Shopping Feed Specialist