If you own an online business, you’ve likely heard of search engine optimization (SEO), but do you know how it works? In this section, we explain SEO and show why it’s essential for your online business.
Keyword Research: Build the Foundation
Similar to a house foundation, keyword reserach is the backbone of a successful SEO strategy. This section features tips to resarch and choose effective keywords for your business.
On-Page Content: Prep the Interior
On-page content provides customers and search engines with information about your site and products. In this section, we talk about how to create effective content that fits your overall SEO strategy.
Meta Tags & URLs: Define the Space
Meta tags and URLs are essential SEO tools that provide unique content for each page of your site. Not only do they help guide search engines, they also provide users with more information about your products and business.
Blogging for Ecommerce: Express Yourself
Blogging is a great way to add style and personality to your site. Creating unique content for readers will establish your site as an industry authority and build relevance for users and search engines.
Social Media: Get Noticed
With your on-page content complete, it’s time for some curb appeal! Social media is quickly becoming an invaluble SEO tool to connect with your customers, grow your brand and build links to your site.
Networking & Link Earning: Meet the Neighbors
Once your site is built and ready, it’s time to meet the neighbors! Word-of-mouth marketing and online networking are effective ways to build relationships that drive high quality links and traffic to your site.
Digital Marketing for Ecommerce: Diversify Your Abode
Focusing all your energy on one strategy is never a good idea. Diversity your efforts by exploring Pay-Per-Click advertising, Shopping Feeds, design and more to create a well-rounded marketing strategy.
Data Analysis: Maintain & Improve the Space
Similar to regular maintenance and improvements on a house, data analysis allows you to mesaure and maximize your marketing campaigns to make them more efficient in the future.
Conclusion: Ecommerce SEO is an Ongoing Project
Just as great homes require a commitment to short and long term improvements, so should your SEO strategy. Maintaining different strategies and channels can be difficult for small businesses, but this section has you covered with seveal options to choose from.