Case Study

Clothes To Perfection Shopping Feeds Case Study


Clothes to Perfection has been online since 2007 and features top quality men’s, ladies, and kids ski apparel. The company provides to provide customers with exceptional personalized service, product knowledge, and a wide selection of ski brand outerwear. The office and warehouse is nestled in Vermont’s beautiful “Northeast Kingdom” so they authentically understand the ski life and what is important to their customers.



increase in Return On Ad Spend (ROAS) during the holiday season


Conversion Rate for the Shopping Feeds campaign alone


increase in revenue from Shopping Feeds


increase in Shopping Feeds transactions


Clothes to Perfection has had an established, mostly niche business, however with increased online competition, they have been worried about downward trends in the marketplace. They wanted an additional outlet for customers to be able to find, view and shop for their products to stay completive and to continue to increase awareness.

Volusion’s Strategy

Volusion implemented a Shopping Feeds campaign which included:
• Increasing product exposure and awareness via Google and a secondary channel.
• Segmenting bidding by separating the most popular brand names and adding focus to those.
• Suggesting to switch channels from Bing to after reviewing performance metrics.

“As we continue to manage the feeds campaign, we will develop more advanced product segmentation strategies to increase sales growth while reducing overall spending.”

Jonathan Steele

Shopping Feed Specialist