Clothes to Perfection has been online since 2007 and features top quality men’s, ladies, and kids ski apparel. The company provides to provide customers with exceptional personalized service, product knowledge, and a wide selection of ski brand outerwear. The office and warehouse is nestled in Vermont’s beautiful “Northeast Kingdom” so they authentically understand the ski life and what is important to their customers.
Clothes to Perfection has had an established, mostly niche business, however with increased online competition, they have been worried about downward trends in the marketplace. They wanted an additional outlet for customers to be able to find, view and shop for their products to stay completive and to continue to increase awareness.
Volusion implemented a Shopping Feeds campaign which included:
• Increasing product exposure and awareness via Google and a secondary channel.
• Segmenting bidding by separating the most popular brand names and adding focus to those.
• Suggesting to switch channels from Bing to Shopping.com after reviewing performance metrics.
“As we continue to manage the feeds campaign, we will develop more advanced product segmentation strategies to increase sales growth while reducing overall spending.”
Shopping Feed Specialist