Paid Search for Ecommerce

Paid search techniques—including PPC Ads and Shopping Feeds through Google and other search engines—provide powerful opportunities to shape your brand’s image while driving traffic to key areas of your site. Learn how to drive sales using the most effective paid online advertising tips recommended by our paid search experts.
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10 Easy Steps to Audit Your Ecommerce Store's SEOForm a baseline understanding of your site's usability, content, crawlability, and more to improve your rankings.
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10 Ecommerce Statistics You Need to Know in 2021We've compiled ten of the most important ecommerce statistics you should know as you plan for your store's future.
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10 Entrepreneurial Tips from Top Business LeadersLearn about business-related advice all entrepreneurs can benefit from, quoted by the retail and tech industry’s top leaders.
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10 Features of a High-Converting Landing PageLanding pages can make or break your ecommerce and marketing goals. Learn what features to focus on to ensure success.
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Webinar
10 Secrets for Holiday Sales SuccessCheck out our webinar replay full of valuable tips and secrets for your ecommerce store as you ramp up for the holidays.
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10 Ways to Optimize Product PagesMore than just a channel for listing your products, product pages are a sales pitch and should be made with purpose.
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115 Facts You Need to Know About Social MediaCheck out this infographic from Skilled to learn more about making social media work best for your brand.
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139 Facts About Instagram to be Aware OfCheck out this infographic from Website Builder to learn more about Instagram, the visual social media platform boasting 400+ million active users.
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Webinar
2022 Ecommerce Tax Changes with AvalaraWatch our webinar replay as our partners at Avalara cover changes to ecommerce tax laws business owners should be aware of.
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Infographic
5 Best Practices for Ecommerce Web DesignLearn about the best design choices you can make for your ecommerce storefront—featuring Volusion's Max Theme.
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Webinar
5 Common Web Design Mistakes and How to Fix ThemWatch our webinar replay as our partners at Studio teach you what design decisions to avoid that may be impacting your conversions.
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Infographic
5 Goals for a Conversion-Driven HomepageConsider what design goals to set when designing an ecommerce homepage for conversions—featuring Volusion's Gadget Theme.
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5 Important Aspects of Quality Ecommerce Web DesignLearn about the most important elements to include in your ecommerce web design—featuring Volusion's Nourish Theme.
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5 Questions Ecommerce Customers Ask on a New HomepageLearn about what questions shoppers consider when viewing an ecommerce homepage for the first time—featuring Volusion's Park Theme.
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5 Rules for a Great Homepage DesignMake sure to follow these five simple rules when designing your ecommerce store's homepage—featuring Volusion's Tapestry Theme.
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5 Ways to Enhance Your Ecommerce Web DesignLearn a few quick ways to make your ecommerce site look fresh and professional—featuring Volusion's Umi Theme.
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Video
9 Tips to Improve Your CROOptimizing your ecommerce site in a way that encourages conversions can have a substantial impact on your bottom line.
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Guide
A Comprehensive Guide to Choosing Products to Sell OnlineDownload our helpful guide with everything you need to know about how to pick the right products to sell online.
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Guide
A Guide to Owning Your Online Store vs. Selling on EtsyDownload our helpful guide to selling on Etsy and ensure that your ecommerce business is set up for success.
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Webinar
Amazon + Ecommerce: Diving Into The Best of Both WorldsWatch our webinar replay to learn how to optimize your Amazon product listings to improve visibility and increase sales.
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Case Study
Bathroom Place Grows On Pace With Their Brick-and-MortarLearn how Volusion merchant Bathroom Place grew their ecommerce business on pace with their brick-and-mortar store.
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White Paper
Best Practices for Conversion Rate OptimizationDiscover Volusion's seven best practices for boosting conversion rates along with strategies on how to implement them.
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Webinar
Category Page Optimization: Techniques for SuccessWatch our webinar replay to discover the do’s and don’ts of ecommerce category page optimization for SEO and PPC.
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Report / Study
Cities With the Best Career OpportunitiesVolusion recently analyzed which U.S. cities offer the best career opportunities. See the results here.
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Report / Study
Cities With the Most Female BreadwinnersVolusion recently analyzed which U.S. cities have the most female breadwinners. See the results here.
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Report / Study
Cities With the Most Female Business OwnersVolusion recently analyzed which U.S. cities have the most female business owners. See the results here.
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Report / Study
Cities With the Most Impacted Workforces During CoronavirusVolusion recently analyzed which U.S. cities' workforces have been impacted the most by the pandemic. See the results here.
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Report / Study
Cities With the Most Minority-Owned StartupsVolusion recently studied which U.S. cities have the most minority owned startups. See the results here.
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Report / Study
Cities With the Most Remote WorkersVolusion recently analyzed which U.S. cities have the most remote workers. See the results here.
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Report / Study
Cities With the Most Self-Employed WorkersVolusion recently anlyzed which U.S. cities have the most self-employed workers. See the results here.
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Report / Study
Cities With the Most Six-figure JobsVolusion recently analyzed which U.S. cities have the most jobs paying six figures or more. See the results here.
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Report / Study
Cities With the Most Successful Female EntrepreneursVolusion recently anlyzed which U.S. cities have the most successful female entrepreneurs. See the results here.
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Report / Study
Cities With the Smallest Female Wage GapVolusion recently analyzed which U.S. cities have the largest and smallest female wage gaps. See the results here.
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White Paper
Creating the Best Checkout Experience for Your Ecommerce BusinessDiscover how you can update your ecommerce store's checkout to a modern, streamlined experience that customers will love.
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eBook
DIY SEO: A Beginner’s Guide to Ecommerce Web OptimizationRead our eBook to learn important on- and off-page SEO best practices you can implement to drive traffic to your website.
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eBook
Dropshipping eBook: A Guide to Optimizing EcommerceRead our eBook on dropshipping and learn how this viable fulfillment method for retailers of all sizes works.
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Webinar
Ecommerce Holiday BootcampWatch our webinar replay as ShipEngine covers tips for making this holiday season the best yet for your ecommerce store.
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eBook
Ecommerce Holiday Planning: Getting Your Store ReadyRead our eBook on ecommerce holiday planning and learn how to make this year your best holiday season yet.
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Video
Facebook for Ecommerce: How to Sell More with Facebook AdsWatch this video for insights into the dos and don'ts, best practices, and Facebook advertising tips you're looking for.
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Webinar
Fall in Love with Marketing: 10 Ways to Skyrocket SalesCheck out our webinar replay and learn all the basics of marketing your new online store to drive traffic & boost sales.
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Webinar
Farm to Table in the Modern World: Five Marys Farms' SuccessWatch our webinar replay as Mary from Five Marys Farms recounts her founder journey and her store's main growth factors.
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Webinar
Grow Your Ecommerce Store with These 10 Pro SecretsWatch our webinar replay as REAL merchants cover strategies for successfully growing your own ecommerce store.
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Webinar
How to Maximize Your Search Engine Real EstateWatch our webinar replay as we teach you how to stake your claim to placement on search engines and drive more traffic to your ecommerce store.
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Webinar
How to Prevent Fraud and ChargebacksWatch our webinar replay as our Payments Team covers card testing and fraud score measures, how to dispute fraud chargebacks, and more.
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eBook
How to Sell OnlineRead our eBook to learn about how to sell products—whether handmade, from vendors, or via dropshipping—online.
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eBook
How to Start an Online StoreRead our eBook to learn how to launch a successful online business. Pick products, set up your store, and watch the sales roll in!
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Guide
How to Steal Your Competitors' CustomersDownload our guide to learn how to gain new customers using your competitors' pre-qualified leads.
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White Paper
Improve Your Mobile Experience, Increase ConversionsDiscover why ensuring that your ecommerce site is built for mobile devices has a domino effect on its success.
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Webinar
Incorporating Buy Now, Pay Later Into Your Ecommerce StrategyWatch our webinar replay as we cover why Buy Now, Pay Later is valuable for ecommerce and new BNPL capabilities via PayPal.
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White Paper
Increase Your Organic Traffic to Boost Ecommerce SalesDiscover how investing in your ecommerce site's SEO strategy can result in more shoppers and, accordingly, sales.
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Webinar
Increasing Conversions on your Online StoreWatch our webinar replay to maximize conversions by learning the science of the shopping experience and customer behavior.
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Video
Instagram for Ecommerce: What You Need To KnowWatch this video for insights into Instagram, including getting started with sharing images and how to sell more products.
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Webinar
Less Pain, More Gain: Using SEO EffectivelyWatch our webinar replay as Volusion’s SEO personal trainers outline easy, moderate, and difficult SEO strategies.
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Webinar
Making the Most of Your Marketing BudgetWatch our webinar replay as we cover how to prioritize and balance marketing dollars to invest in your online store.
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Webinar
Marketing for Ecommerce: Live Q&A on SEO, PPC, and SocialWatch our webinar replay where our experts answer online marketing questions covering PPC, SEO, Social, Feeds, & more.
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Video
Pinterest for Ecommerce: Protips for Your Promoted Pin PlanWatch this video for insights into making your Pinterest board a selling tool, promoted pins, and other best practices.
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Report / Study
Public Colleges Whose Students Earn the Most After GraduationVolusion recently analyzed which U.S. public colleges boast the highest earnings for students post-graduation. See the results here.
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Webinar
SEO + PPC: So Happy TogetherWatch our webinar replay to discover why SEO and PPC are a match made in marketing heaven for ecommerce businesses.
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Webinar
SEO Keyword Hierarchy: Structuring Your Site Top to BottomWatch our webinar replay to learn how high-quality, SEO-savvy content ensures better visibility in search results.
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Webinar
SEO Strategies: Keywords and the Customer JourneyWatch our webinar replay as we cover the different types of queries and how they should be used for keyword targeting.
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Webinar
Shopping Feeds Success: How to Run Campaigns in New AdWordsCheck out our webinar replay as our trained specialists share how to improve your Google Shopping campaigns.
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Webinar
Shopping Feeds Summer School: Troubleshooting and OptimizingWatch our webinar replay to learn how to troubleshoot and optimize your shopping feeds campaigns for ecommerce success.
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Video
Social Media and SEO: The Dynamic Duo of RankingWatch this video for insights into how to use social media and SEO to drive traffic and sales to your online store.
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Webinar
Tax Compliance for Ecommerce SellersWatch our webinar replay as we cover sales tax considerations and what your ecommerce store must do to ensure compliance.
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Report / Study
The 15 Best Cities for StartupsVolusion recently analyzed which U.S. cities are the best for startups. See the results here.
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Infographic
The 6 Best Side Hustle Ideas to Make Money44 million Americans have a side gig that earns them extra money. Check out our infographic featuring the side hustles that bring in the most income.
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Report / Study
The Best-Paying Occupations That Don’t Require an Advanced DegreeVolusion recently anlyzed which of the highest-paying occupations don't require an advanced degree. See the results here.
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Guide
The Expert Guide to Ecommerce SEODownload our guide to expert ecommerce SEO practices and make sure your online store is set up to be found easily online.
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Guide
The Get-Started Guide to Growing Your Ecommerce Customer BaseDownload our guide to learn how to attract and keep loyal, repeat customers for your ecommerce store.
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Guide
The Handiest, Dandiest Guide to Facebook for EcommerceDownload our guide to Facebook for ecommerce and make sure your brand is making the most of the social media platform.
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Report / Study
The ROI of Best-in-Class Marketing & Design Strategies in EcommerceAberdeen recently analyzed how investing in professional marketing and design services can boost ecommerce ROI. See the results here.
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Other Media
The Search Bar: An SEO PodcastCheck out our SEO podcast hosted by Adrianne and Jacob, two SEO experts who will answer all of your search questions.
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Guide
The Ultimate Field Guide to Ecommerce ConversionsDownload our guide to converting more site visitors into first-time buyers—and more buyers into returning customers.
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Guide
The Ultimate Guide to Ecommerce Product PhotographyDownload our guide to product photography and learn how to take product photos that help your products sell fast.
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Webinar
Time Saving SEO Tips for Online StoresWatch our webinar replay as Volusion's top SEO experts cover strategies to help boost your site visitors and revenue.
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Webinar
Tis the Season to be Selling: Your Best Holiday Sales EverWatch our webinar replay as we outline prepping your store and supercharging your marketing efforts for the holidays.
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Guide
Top 10 Comparison Shopping Engines: Insider Tips for Selling MoreDownload our guide and learn how to navigate the top 10 Comparison Shopping Engines to maximize shopping feed success.
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Webinar
Top 5 Conversion Mistakes and How to Fix ThemWatch our webinar replay as our web design experts discuss ecommerce design elements that impact conversion rates.
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Video
Twitter for Ecommerce: How to Market your Brand on TwitterWatch this video for insights into promoting your brand with ads and reaching your target audience on Twitter.
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White Paper
Understanding the Effect of Web Performance for EcommerceDiscover the ways in which your ecommerce site's performance can affect search results, bounce rates, and more.
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Webinar
Using Google Analytics to Increase SalesWatch our webinar replay as we discuss how to use Google Analytics to analyze site metrics and improve your online store.
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Other Media
Volusion Ecommerce BlogCheck out Volusion's own ecommerce blog, where Volusioneers and other experts within the industry provide articles on ecommerce topics you need to know.
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Webinar
Volusion SEO Live Sessions 1-6Watch our series of webinar replays as SEO gurus Kavi and Jacob discuss H1 tags, keywords, link building, and more.
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Video
Volusion SEO Tips: Adding SEO to your StoreLearn how to implement SEO strategies like keywords, metadata, and on-page content for your ecommerce store.
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Video
Volusion SEO Tips: How To Do Keyword ResearchLearn how to generate relevant keyword ideas, discover new tools, and pick up valuable implementation strategies.
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Video
Volusion SEO Tips: How To Find Blog Post IdeasLearn how to find relevant blog post ideas for your ecommerce business to flesh out your content marketing strategy.
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Video
Volusion SEO Tips: How To Use Google AnalyticsLearn how to leverage this powerful data-tracking tool as part of your ecommerce store's marketing and SEO strategy.
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Case Study
Wilson Supplements Experiences Exponential GrowthLearn how Volusion merchant Wilson Supplements was able to experience exponential growth using the Volusion platform.
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Webinar
Winning Tactics for Ecommerce EmailsWatch our webinar replay as Essence of Email covers creating effective email marketing strategies to increase sales.
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Guide
Your Complete Guide to Selling on AmazonDownload our guide to learn about the best way to sell products on Amazon, whether you choose FBM or FBA.
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Infographic
Your Guide to Dropshipping SuccessVolusion has partnered with Doba to create an infographic that walks you through the entire dropshipping process.
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Paid Search for Ecommerce
