Ecommerce Educational Resources

Let us help you build and maintain your store.

Selling online can be overwhelming. As an ecommerce industry expert, Volusion is dedicated to providing useful guides, strategies, and other resources for ecommerce website owners. Whether you are just starting out or are ready to scale, we’ve compiled all the ecommerce materials you need to be successful.
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10 Easy Steps to Audit Your Ecommerce Store's SEOForm a baseline understanding of your site's usability, content, crawlability, and more to improve your rankings.
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10 Ecommerce Statistics You Need to Know in 2021We've compiled ten of the most important ecommerce statistics you should know as you plan for your store's future.
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10 Entrepreneurial Tips from Top Business LeadersLearn about business-related advice all entrepreneurs can benefit from, quoted by the retail and tech industry’s top leaders.
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10 Features of a High-Converting Landing PageLanding pages can make or break your ecommerce and marketing goals. Learn what features to focus on to ensure success.
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10 Ways to Optimize Product PagesMore than just a channel for listing your products, product pages are a sales pitch and should be made with purpose.
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Webinar
2022 Ecommerce Tax Changes with AvalaraWatch our webinar replay as our partners at Avalara cover changes to ecommerce tax laws business owners should be aware of.
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5 Best Practices for Ecommerce Web DesignLearn about the best design choices you can make for your ecommerce storefront—featuring Volusion's Max Theme.
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5 Common Web Design Mistakes and How to Fix ThemWatch our webinar replay as our partners at Studio teach you what design decisions to avoid that may be impacting your conversions.
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5 Goals for a Conversion-Driven HomepageConsider what design goals to set when designing an ecommerce homepage for conversions—featuring Volusion's Gadget Theme.
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5 Important Aspects of Quality Ecommerce Web DesignLearn about the most important elements to include in your ecommerce web design—featuring Volusion's Nourish Theme.
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5 Questions Ecommerce Customers Ask on a New HomepageLearn about what questions shoppers consider when viewing an ecommerce homepage for the first time—featuring Volusion's Park Theme.
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5 Rules for a Great Homepage DesignMake sure to follow these five simple rules when designing your ecommerce store's homepage—featuring Volusion's Tapestry Theme.
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Webinar
5 Simple Rules for Writing Irresistible Product DescriptionsWatch our webinar replay as we teach you how to write irresistible product descriptions that sell.
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5 Ways to Enhance Your Ecommerce Web DesignLearn a few quick ways to make your ecommerce site look fresh and professional—featuring Volusion's Umi Theme.
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9 Tips to Improve Your CROOptimizing your ecommerce site in a way that encourages conversions can have a substantial impact on your bottom line.
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95 Facts About Social MediaLearn today's most important social media statistics and check out our timeline of how it became an important ecommerce tool.
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Webinar
Back To The Basics: Setting Up a PPC CampaignWatch our webinar replay as our partners at Grow With Studio cover how to set up pay-per-click campaign and increase traffic to your site.
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White Paper
Best Practices for Conversion Rate OptimizationDiscover Volusion's seven best practices for boosting conversion rates along with strategies on how to implement them.
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Webinar
Build Flexible Storefronts with Volusion’s Site DesignerWatch our webinar replay as our product team walks you through Site Designer, Volusion's newest feature release for building and maintaining tech-forward ecommerce sites.
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White Paper
Building Elegant Ecommerce Storefronts Without Technical ExpertiseDiscover how you can update your ecommerce store's site building capabilities and forward-facing design to make the ecommerce experience easier for you and your customers.
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Report / Study
Cities With the Best Career OpportunitiesVolusion recently analyzed which U.S. cities offer the best career opportunities. See the results here.
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Report / Study
Cities With the Most Female BreadwinnersVolusion recently analyzed which U.S. cities have the most female breadwinners. See the results here.
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Cities With the Most Female Business OwnersVolusion recently analyzed which U.S. cities have the most female business owners. See the results here.
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Cities With the Most Impacted Workforces During CoronavirusVolusion recently analyzed which U.S. cities' workforces have been impacted the most by the pandemic. See the results here.
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Cities With the Most Minority-Owned StartupsVolusion recently studied which U.S. cities have the most minority owned startups. See the results here.
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Cities With the Most Remote WorkersVolusion recently analyzed which U.S. cities have the most remote workers. See the results here.
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Cities With the Most Self-Employed WorkersVolusion recently anlyzed which U.S. cities have the most self-employed workers. See the results here.
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Cities With the Most Six-figure JobsVolusion recently analyzed which U.S. cities have the most jobs paying six figures or more. See the results here.
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Cities With the Most Successful Female EntrepreneursVolusion recently anlyzed which U.S. cities have the most successful female entrepreneurs. See the results here.
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Cities With the Smallest Female Wage GapVolusion recently analyzed which U.S. cities have the largest and smallest female wage gaps. See the results here.
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Webinar
Creating Engaging Social Media Content for EcommerceAn effective social media campaign requires a mix of creativity and analytical thinking. Watch our webinar and learn how to to create and source engaging content that converts
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White Paper
Creating the Best Checkout Experience for Your Ecommerce BusinessDiscover how you can update your ecommerce store's checkout to a modern, streamlined experience that customers will love.
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eBook
DIY SEO: A Beginner’s Guide to Ecommerce Web OptimizationRead our eBook to learn important on- and off-page SEO best practices you can implement to drive traffic to your website.
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Webinar
Ecommerce Holiday BootcampWatch our webinar replay as ShipEngine covers tips for making this holiday season the best yet for your ecommerce store.
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eBook
Ecommerce Holiday Planning: Getting Your Store ReadyRead our eBook on ecommerce holiday planning and learn how to make this year your best holiday season yet.
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Webinar
Fall in Love with Marketing: 10 Ways to Skyrocket SalesCheck out our webinar replay and learn all the basics of marketing your new online store to drive traffic & boost sales.
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Webinar
How to Increase Conversions With Great Product PhotosVolusion and Pixc dive into how ecommerce business owners can boost sales by adding high-quality product images to their site—watch the webinar here
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How to Prevent Fraud and ChargebacksWatch our webinar replay as our Payments Team covers card testing and fraud score measures, how to dispute fraud chargebacks, and more.
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eBook
How to Sell OnlineRead our eBook to learn about how to sell products—whether handmade, from vendors, or via dropshipping—online.
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eBook
How to Start an Online StoreRead our eBook to learn how to launch a successful online business. Pick products, set up your store, and watch the sales roll in!
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Guide
How to Steal Your Competitors' CustomersDownload our guide to learn how to gain new customers using your competitors' pre-qualified leads.
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White Paper
Improve Your Mobile Experience, Increase ConversionsDiscover why ensuring that your ecommerce site is built for mobile devices has a domino effect on its success.
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Webinar
Incorporating Buy Now, Pay Later Into Your Ecommerce StrategyWatch our webinar replay as we cover why Buy Now, Pay Later is valuable for ecommerce and new BNPL capabilities via PayPal.
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White Paper
Increase Your Organic Traffic to Boost Ecommerce SalesDiscover how investing in your ecommerce site's SEO strategy can result in more shoppers and, accordingly, sales.
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Webinar
Increasing Conversions on your Online StoreWatch our webinar replay to maximize conversions by learning the science of the shopping experience and customer behavior.
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Report / Study
Public Colleges Whose Students Earn the Most After GraduationVolusion recently analyzed which U.S. public colleges boast the highest earnings for students post-graduation. See the results here.
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Webinar
SEO Strategies: Keywords and the Customer JourneyWatch our webinar replay as we cover the different types of queries and how they should be used for keyword targeting.
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Webinar
Tax Compliance for Ecommerce SellersWatch our webinar replay as we cover sales tax considerations and what your ecommerce store must do to ensure compliance.
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Report / Study
The 15 Best Cities for StartupsVolusion recently analyzed which U.S. cities are the best for startups. See the results here.
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Infographic
The 6 Best Side Hustle Ideas to Make Money44 million Americans have a side gig that earns them extra money. Check out our infographic featuring the side hustles that bring in the most income.
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Report / Study
The Best-Paying Occupations That Don’t Require an Advanced DegreeVolusion recently anlyzed which of the highest-paying occupations don't require an advanced degree. See the results here.
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Guide
The Complete Guide to Overseas Expansion for Online MerchantsDownload our guide to overseas expansion and learn how to properly prepare your ecommerce store to sell outside your country.
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Guide
The Expert Guide to Ecommerce SEODownload our guide to expert ecommerce SEO practices and make sure your online store is set up to be found easily online.
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Guide
The Get-Started Guide to Growing Your Ecommerce Customer BaseDownload our guide to learn how to attract and keep loyal, repeat customers for your ecommerce store.
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Report / Study
The ROI of Best-in-Class Marketing & Design Strategies in EcommerceAberdeen recently analyzed how investing in professional marketing and design services can boost ecommerce ROI. See the results here.
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Guide
The Ultimate Guide to Ecommerce EmailsDownload our guide to learn the most effective ways to approach email marketing for your ecommerce business.
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Guide
The Ultimate Guide to Ecommerce Product PhotographyDownload our guide to product photography and learn how to take product photos that help your products sell fast.
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Webinar
Top 5 Conversion Mistakes and How to Fix ThemWatch our webinar replay as our web design experts discuss ecommerce design elements that impact conversion rates.
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White Paper
Understanding the Effect of Web Performance for EcommerceDiscover the ways in which your ecommerce site's performance can affect search results, bounce rates, and more.
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Webinar
Using Google Analytics to Increase SalesWatch our webinar replay as we discuss how to use Google Analytics to analyze site metrics and improve your online store.
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Webinar
Winning Tactics for Ecommerce EmailsWatch our webinar replay as Essence of Email covers creating effective email marketing strategies to increase sales.
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Guide
Your Complete Guide to Selling on AmazonDownload our guide to learn about the best way to sell products on Amazon, whether you choose FBM or FBA.
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Guide
Your Guide to Driving Traffic to Your Ecommerce SiteDownload our guide to learn about all the ways you can drive relevant traffic to your ecommerce storefront.
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Ecommerce Educational Resources

Let us help you build and maintain your store.
