Introduction
Your ability to make money with an ecommerce store is directly tied to driving traffic to your site. Your online store may be the most beautifully designed, performance-optimized experience offering high quality products at lower prices than your competitors. But just like a brick-and-mortar store requires an easy-to-find location, if customers can’t find (or even simply stumble upon) your store online, all that effort is for naught.
In the crowded online marketplace, getting found online can be a challenge. In 2022, the estimate of total online stores falls somewhere between 12 and 24 million, which means that not only are businesses struggling to get visitors at all—they’re competing against hundreds of thousands of businesses just like theirs for the attention of the same shoppers.
Fortunately, online businesses who are strategic about luring digital shoppers to their sites can benefit from the increase in traffic by growing their sales numbers. By making your website easy for customers to find at the very moment they’re looking to buy your products, you too can achieve success online.
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