Conversion Rate Optimization (CRO) has long served as a key indicator of success for businesses in the ecommerce sector. While revenue from sales is the ultimate determinant of whether a business is able to stay afloat or even thrive, comparing completed sales to the total number of site visitors can help businesses ascertain how effective their site is at converting window shoppers into buyers.
According to one comparison study, the average ecommerce conversion rate is 2.27%. Businesses can calculate their own conversion rate by dividing their number of sales by their number of site visitors in a given amount of time. By paying close attention to this number and implementing strategies to improve it, businesses can drastically increase their sales and revenue.
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